A Quote by Douglas Rushkoff
Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.
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Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
One of the things that technology has is a direct relationship with its users. We talk about newspapers. But the biggest newspapers in the world right now are Facebook, Twitter, Snapchat, Instagram.
Unlike Facebook or Instagram, Twitter's core experience isn't about photos. It's a world of text, with occasional embedded photos, animated gifs, and short video clips.
I'm not on any social media. I know people who have met on Twitter and through Facebook. I had a friend, someone liked her photos on Instagram, and they started direct messaging each other and went out on a date! That's so foreign to me.
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
Twitter needs to become more of a platform on the web. If Twitter went away today, people would just turn to Facebook. If Facebook went away, people would start screaming - it's so universal.
People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.
Online leadership is about leveraging digital platforms such as blogs, YouTube, Twitter, LinkedIn, Facebook, and other networks to build a loyal following of people who want to learn more about and benefit from your experiences and expertise.
If you don't have a Facebook, like, you're nobody. There's all of these sort of requirements now, and if you don't have all of these things - Facebook, Twitter, etc. - you're made fun of. And Twitter for celebrities... everything is just getting so personal. Pictures of yourself, of what you're eating for breakfast.
It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.
On the Facebook side, I think it's a bit of an evolution, in that that company, which has clearly done amazing things, was, I believe, as an outsider looking in, was founded on a culture that was obsessive about the users. And they built a service that is very valuable for users, and that is to be applauded.
A $200 million contract just got awarded to develop software to provide the Department of Defense with all these sock puppets who have fake Twitter and Facebook accounts. Why not create ten fake Libyan Twitter users and then get one journalist to follow them. But the problem is, of course, it corrupts the entire process. One of the caveats is that anything they write is going to be in a foreign language so it won't affect Americans. But that doesn't make any sense because: A) it can be translated pretty easily, and B) Americans also speak other languages.
Facebook and Twitter are like a horrible digital plague.
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