A Quote by Douglas Rushkoff

No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
One thing I would say about the Indian consumer is that as much change and as much technology, innovation that you offer to the Indian consumer, the Indian consumer is very receptive and actually keep expecting more, and we have had that great experience.
Contrary to popular stereotypes, seeking simplicity doesn't require that you become a monk, a subsistence forager, or a wild-eyed revolutionary. Nor does it mean that you must unconditionally avoid the role of consumer. Rather, simplicity merely requires a bit of personal sacrifice: an adjustment of your habits and routines within consumer society itself.
You have to follow the consumer, and the consumer will be in control.
The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.
We marked a milestone for consumer empowerment when we began to publish consumer complaint narratives which allow people to share in their own words their experiences in the consumer financial marketplace.
[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Napster is a consumer revolt. Napster is about my right to have this music and to share if I've paid for it. You know, so we start to see our decisions, our opportunities, our every choice is a consumer choice.
When you label so much of what happens to you as 'bad,' it reinforces the feeling that you are a powerless pawn at the mercy of outside forces over which you have no control. And - this is key - labeling something a bad thing almost guarantees that you'll experience it as such.
I think social media, it in a way forces companies to be more authentic or more transparent because it gives a voice to the consumer and a reach to the consumer that they didn't have before.
It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
It’s in our best interest to put some of the old rules aside and create new ones and follow the consumer – what the consumer wants and where the consumer wants to go.
I am still a consumer; the consumer world was the world I emerged into, whose air I breathed for a very long time, and its assumptions still dominate my psyche—but maybe a little less each year....There are times when I can feel the spell breaking in my mind….There are times when I can almost feel myself simply being.
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