A Quote by Douglas Rushkoff

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan. — © Douglas Rushkoff
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system.
As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to see the iPhone operating system running on them - and the Macintosh eventually becoming a thing of the past.
Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn't have until Steve Jobs returned and brought with him the code that became OS X.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Technically, Windows is an "operating system," which means that it supplies your computer with the basic commands that it needs to suddenly, with no warning whatsoever, stop operating.
The computer industry began with home-brew boxes that everyone had to program for themselves, but that was a huge hassle. The computer revolution didn't explode until the first Macintosh arrived, with its point-and-click simplicity.
By the time Apple's Macintosh operating system finally falls into the public domain, there will be no machine that could possibly run it. The term of copyright for software is effectively unlimited.
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
Computer science is the operating system for all innovation.
Apple released the upgraded version of the iPhone 4, called the iPhone 4S. I think the S stands for suckers.
In the summer of 1988, I received an interesting call from Bill Gates at Microsoft. He asked whether I'd like to come over and talk about building a new operating system at Microsoft for personal computers. What Bill had to offer was the opportunity to build another operating system, one that was portable.
I'm most comfortable with my computer. Yes, I have an iPhone, but I've reached that point now where to read e-mails on my phone, I need my reading glasses. I'm most comfortable with the big-screen computer.
There's no point in comparing an actual, operating system with an ideal system that doesn't exist.
I found that I loved producing that kind of propaganda and I loved the power that a few students with a Macintosh computer could wield. I was hooked on communications at that point.
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