A Quote by Douglas Rushkoff
Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.
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If the search engines don't respect the creators, there won't be anything to search in the future because creators have to make a living too.
It's amazing what you can get on open source now if you actually use the right search engines to find the material.
Creators of content on the Internet are very commonly creators of community. Often times, this community is the most interesting and the most valuable part of making stuff, and many creators require that relationship to inspire them to make stuff.
Seriously, I feel more like a revolutionary because the final goal is not only to download all the articles and books and give open access to them, but to change legislation is such a way that free distribution of research papers will not face any legal obstacles.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
The Internet is a big boon to academic research. Gone are the days spent in dusty library stacks digging for journal articles. Many articles are available free to the public in open-access journal or as preprints on the authors' website.
One thing we should all understand is that we are brutally honest with search engines. You show me your search history, and I'll find something incriminating or something embarrassing there in five minutes. We are more honest with search engines than we are with our families.
We don't believe it's possible to protect digital content. What's new is this amazingly efficient distribution system for stolen property called the Internet-- and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock--open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it-- puts it on the Internet. You'll never stop that. So what you have to do is compete with it.
We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me.
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?
I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.
If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.
If an open source product gets good enough, we'll simply take it. So the great thing about open source is nobody owns it - a company like Oracle is free to take it for nothing, include it in our products and charge for support, and that's what we'll do. So it is not disruptive at all - you have to find places to add value. Once open source gets good enough, competing with it would be insane. We don't have to fight open source, we have to exploit open source.
California has a special relationship with the Internet. Many of the core technologies that power the Internet were invented here. Many of the most successful online entrepreneurs and content creators - in business, the arts, and countless other endeavors - got their start here.
There will be select instances where the consumer is interested in paying for premium content. I think it will be difficult to get people to pay for something on the Internet that they can find elsewhere on the Internet for free.
Open-source encyclopedias such as Wikipedia and search engines such as Google and Bing, which people can tap into anytime and anywhere via computers and smart phones, put a world of knowledge at our fingertips at a lower cost than ever before.
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