A Quote by Douglas Rushkoff
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
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Have you noticed the people most likely to be up in arms about governments apparently spying on us tend to be the most non-private people you know? The people launching petitions and wailing about Big Brother and data collection are most likely to be the most constant self-presenters.
We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.
Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
The sexual act - thinking about the sexual act, the telling about the sexual act, after the sexual act, is so much more important than the actual sexual act - just in time. It's like of the whole sexual act, you probably spend 95% of the time thinking about it, talking about it afterwards. The actually sexual act, especially when you're 17, is minutes.
We need to get past the point where being black and a male means that I am likely to mug you for your wallet, likely to have a minus 15 on my IQ, likely to not go to college and likely to wear my pants below my arse.
You have to know how to co-operate with other people if you want to stay alive and raise children. And to do that, you need to know something about them. You need to know who loves whom, who hates whom, who is sleeping with whom. Who is honest, who is a cheat.
Because you've been exposed to Western tonal music, you know after a certain chord sequence what the next possibilities are. Your brain has compiled a statistical map of which ones are most likely and least likely. If the song keeps hitting the most likely notes, you'll get bored, and if it's always the least likely ones, you'll get irritated.
If you're not working, over time you're much more likely to develop attitudes and orientations and behavior patterns that are associated with casual or infrequent work. And then when you open up opportunities for people, you notice that these attitudes, orientations, habits and styles also change.
Studies show that the more often families eat together, the less likely kids are to smoke, drink, do drugs, get depressed, develop eating disorders and consider suicide, and the more likely they are to do well in school, delay having sex, eat their vegetables, learn big words and know which fork to use.
Head Start graduates are more likely to graduate from high school and less likely to need special education, repeat a grade, or commit crimes in adolescence.
Facebook collects a lot of data from people and admits it. And it also collects data which isn't admitted. And Google does too. As for Microsoft, I don't know. But I do know that Windows has features that send data about the user.
We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.
How do you get from, "We do not know whether this is protectable human life," to "Therefore, we will not protect it?" Wouldn't the logic just as likely (some would say far more likely) be, "Since we do not know whether this is protectable human life, therefore we will protect it?" Why does the judicial uncertainty about the humanity of the unborn lead to unbridled license to destroy it?
I believe we need more culturally diverse books - about disabled characters, though not about their disability, about people with different sexual orientations, or a boy who is a cross-dresser. We need to reflect the diversity of our society.
The big thing that's happened is, in the time since the Affordable Care Act has been going on, our medical science has been advancing. We have now genomic data. We have the power of big data about what your living patterns are, what's happening in your body. Even your smartphone can collect data about your walking or your pulse or other things that could be incredibly meaningful in being able to predict whether you have disease coming in the future and help avert those problems.
Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.
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