A Quote by Douglas Tompkins
Fashion is one of the most intellectually vacuous industries. We had to manufacture desires to get people to buy our products. We were selling people countless things that they didn't need.
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Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.
They don't want art that might actually change the community. They just want consumers. They don't want people to manufacture things. They'll do the manufacturing, and they just need people to buy it, need youth to buy it.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
Fashion isn't something you can buy; you need to have the sense of it, and most people don't.
Maybe Japan itself is a little similar in that a lot of young people seem to have a little knowledge but not too much depth. I guess my perception of the art specialists in America or in Europe is that the art people are kind of mainly just the art people and that community is self-contained. But in Japan, it mixes with fashion and other things. I'm sure that many authentic art dealers or insiders didn't like the way that we presented our show in this very pop-y, accessible manner - just showing parts of our collections and selling prints and collaborative products.
The psychology of fashion is interesting because we're selling people something they don't really need. We're just selling them something that makes them feel good. Besides, there is nothing really new in fashion. Everything worth doing has been done before.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they’ll have jobs and get enough money to buy things.
We wield an enormous influence over the world through how we choose to vote and what we choose to buy. Again, it's the power of numbers. If voters hold their leaders responsible for doing something about global warming, it will get done. If most people refuse to buy products from companies that, for example, wrap products in more plastic than necessary, pretty soon the plastic wrapping will stop.
We live in such a celebrity-driven culture, but all those people have to go buy toilet paper, and all those people have products they use and their favorite sweet treats. They all have to write to-do lists, and they're all reading books - well, hopefully most people are doing those things.
We buy products for our military and they come in at costs that are so far above what they were supposed to be, because we don't have people that know what they're doing.
Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
I think fashion is probably one of the most accessible and immediate forms of visual culture. In 1978, when I realized that I wanted to work on fashion, I had gone to Yale to get my Ph.D. in European cultural history. I suddenly realized fashion's part of culture, and I can do fashion history. All my professors thought this was a really bad idea, that fashion was frivolous and unimportant. And, increasingly over time, people have recognized that it provides such a mirror to the way we think, our values and attitudes.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
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