A Quote by Dustin Moskovitz
The first time I looked at Yammer, I thought I was on Facebook. Work is not a social network, with serendipitous communications and photo collections. Work is about managing tasks and responding to things quickly.
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When we founded Facebook, we put a lot of hours into it and worked hard every day. 'The Social Network' painted this picture that we were partying all the time, when really we only attended 2 or 3 parties during Facebook's first year.
I went to work in accounting at Arthur Andersen. At one point, it was the creme de la creme. I wanted to work there because it looked like the hardest thing I could find, and I loved being on a steep learning curve. I progressed quickly, and two years out of college, I was managing a small team of people.
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
I can't live in a bubble and expect to come and work with Dior or go work on a movie and not have some kind of an evolution within myself and my own thought process and a passion about things or what's happening in the world. All of those things are the elements that make you who you are, and those are the things that sincerely come across in a photo or a commercial or in an interview. That's a constant thing for me.
At first, social media was just about networking. But now that I have to network, I make sure that every platform makes money for me. You can do something on Facebook.
I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only the first half. The hardest part is the grueling work of constantly being wrong.
There are two synergistic approaches for increasing productivity that are inversions of each other:
1. Limit tasks to the important to shorten work time (80/20).
2. Shorten work time to limit tasks to the important (Parkinson's Law).
The best solution is to use both together: Identify the few critical tasks that contribute most to income and schedule them with very short and clear deadlines.
The original dream of Facebook Platform was to enable developers to build experiences that were social at their core, like Facebook Photos, without having to build their own standalone social network.
The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra 'Try it for free', 'Share it if you like it', 'Buy it if you love it.'
When you think about 'World of Warcraft' as a social network, and you think about the future version of Battle.net as Blizzard's social network, then you wanna stay connected to your social network.
I always try to do the most important or urgent tasks first, I avoid waiting till the last minute to finish things, and I value my time. I work smarter by valuing my time and doing the things that can't be done without me while hiring a great team around me to do the rest of the things.
Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
At first, I didn't really use anything in the social network world. I was so anti-social network, which is kind of ironic. I actually first started on a chat room on my fan site.
I love to work, and to make all kinds of work. But if I work on a fashion story then I work for somebody. If I work for me, for an art project, then I'm not that nervous. It doesn't matter when the photo is done. And if I work on a fashion shoot, then I have access to all these things that I can use later for my art - a still life here or there. I can do all of this while the model is changing.
Online I see people committing 'social media suicide' all the time by one of two ways. Firstly by responding to all criticism, meaning you're never going to find time to complete important milestones of your own, and by responding to things that don't warrant a response. This lends more credibility by driving traffic.
I've always looked at filmmaking as a lifestyle. There is no decision of when you go to work. It's a way of life: you're thinking about scripts; you see things and think, 'That could be interesting'... I don't think about my work as, 'Today I'll work on this, this and that.' It just comes to me.
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