A Quote by Dusty Hill
When we were first approached with the idea to do videos, we said why not. We used the things that we do in our lives in the videos.
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I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
My friend Phil Morrison directed a lot of my favorite videos back in the mid- to late-90s - all the Yo La Tengo videos that were funny, a Juliana Hatfield video. He was such an influence with me, and I wanted to do a video the way Phil used to do videos. I did that for Phil.
The first videos I uploaded on my own personal channel were videos of dogs.
With my YouTube videos, I used to edit a lot of my own videos, so I've gotten used to seeing myself on camera.
When I make my own videos, I am the writer, the editor, the lighting person, everything - that's why my videos are blurry.
The videos have given us a younger audience. You know, our audience grew up with us until the videos, and they were beginning to get a little long in the tooth. Then the videos came along, and now we've recaptured the 16-year-old girls. The 16-year-old girls!
I didn't take a lot of the videos seriously; making videos was one of the most tedious things that you can imagine.
I have parents coming to the live show saying that they watch my videos with their kids. I have teachers saying they have used the videos with their students.
When I was a kid, I used to make skateboarding videos, and I would pretend to be in a band and make rock videos that I'd edit with two VCRs.
Things take a little more time when you're not doing really obvious sales. I don't have any nudity in my videos, or anything close to it, and I don't have shootouts or explosions or car chases ... There aren't a bunch of drugs in the videos and I am not wearing hot pants, and I don't dance. So, as far as videos or anything visually is concerned, I'm not a very visually stimulating artist.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
I started directing videos at the same time that Michel Gondry was starting to direct videos, and I watched what he'd do. They all seemed to be pushing some new visual effects idea, but never just for spectacle. They all captured a feeling.
I love hip-hop videos. It was not meant as disrespect. I used to watch those videos and think, "Are these guys kidding? They've got to be kidding!" But they're not and that in itself is what makes them good.
We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.
One of the most positive takeaways I've had from 'SNL' is when we'd make videos back in the day: we'd just write material as we were inspired, and so, in a given year, we'd only put out two or three videos.
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