A Quote by Eben Pagan

If you don't do sales and marketing, you'll forever be at mercy to those who do. — © Eben Pagan
If you don't do sales and marketing, you'll forever be at mercy to those who do.

Quote Author

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
Because God is a God of mercy and His mercy endures forever, you can trust that he will have mercy on you (See: 1 Chronicles 17:13). Therefore you can show mercy to your spouse by forgiving whenever he (she) does or says something that hurts or disturbs you.
I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.
Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.
There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
Sales is the parent of marketing.
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
Marketing is becoming a battle based on information than on sales power.
Sales and marketing need to be joined at the hip, and aligned around the customer.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
At the heart of all sales and marketing is the ability to create demand even in the absence of logic.
I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
This site uses cookies to ensure you get the best experience. More info...
Got it!