A Quote by Eben Pagan

Sales is the parent of marketing.

Eben Pagan

Quote Topics

Marketing Parent Sales

Quote Author

Eben Pagan
Writer
Born: December 5, 1971

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Charles Duhigg

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

John Jantsch

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Patti Stanger

Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.

Steve Jurvetson

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

Victoria Strauss

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Drew Houston

If you don't do sales and marketing, you'll forever be at mercy to those who do.

Eben Pagan

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Brian Halligan

Marketing is becoming a battle based on information than on sales power.

Philip Kotler

Sales and marketing need to be joined at the hip, and aligned around the customer.

Donal Daly

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

Jay Samit

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Seth Godin

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

Steve Gaynor

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

A Quote by Eben Pagan

Quote Topics

Quote Author

Related Quotes

Related Authors