A Quote by Edward Bernays

In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Bread is a staple article of diet in theory, rather than in practice. There are few who are truly fond of bread in its simplest, most pure, and most healthful state.... Is there one person in a thousand who would truly enjoy a meal of simple bread of two days old?
Economic theory has nothing to say as to what commodity will acquire the status of money. Historically, it happened to be gold. But if the physical makeup of our world would have been different or is to become different from what it is now, some other commodity would have become or might become money. The market will decide.
I grew up when comics were only sold in food markets and news stands, so the direct market is vital to me. The best way to make it stronger is if everybody buys my comics in multiple copies before they buy any others.
The consumer gets the best deal when the product is cheapest, and the product is cheapest when people can freely compete in the market place.
It is my belief...that the talents every child has, regardless of his official 'I.Q,' could stay with him through life, to enrich him and everybody else, if these talents were not regarded as commodities with a value in the success-stakes.
The ultimate consequences of the individualist spirit in economic life are those which you yourselves, Venerable Brethren and Beloved Children, see and deplore: Free competition has destroyed itself; economic dictatorship has supplanted the free market; unbridled ambition for power has likewise succeeded greed for gain; all economic life has become tragically hard, inexorable, and cruel.
I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it.
The human animal is a beast that eventually has to die. If he's got money, he buys and he buys and he buys. The reason he buys everything he can is because of some crazy hope that one of the things he buys will be life everlasting.
Keep writing, because not only does practice improve skill, it gives you more chances to score on the market. I did that for eight years before making my first sale.
Such is professional jealousy; a scientist will never show any kindness for a theory which he did not start himself. There is no feeling of brotherhood among these people. Indeed, they always resent it when I call them brother. To show how far their ungenerosity can carry them, I will state that I offered to let Prof. H--y publish my great theory as his own discovery; I even begged him to do it; I even proposed to print it myself as his theory. Instead of thanking me, he said that if I tried to fasten that theory on him he would sue me for slander.
I observe that there are two entirely different theories according to which individual men seek to get on in the world. One theory leads a man to pull down everybody around him in order to climb up on them to a higher place. The other leads a man to help everybody around him in order that he may go up with them.
The banker, therefore, is not so much primarily a middleman in the commodity "purchasing power" as a producer of this commodity. However, since all reserve funds and savings today usually flow to him, and the total demand for free purchasing power, whether existing or to be created, concentrates on him, he has either replaced private capitalists or become their agent; he has himself become the capitalist par excellence.
You can't flood the market with every TV show, every reality show, and dump your library into the market all at one time and not have some kind of game plan in terms of pricing.
Before going back to college, i knew i didn't want to be an intellectual, spending my life in books and libraries without knowing what the hell is going on in the streets. Theory without practice is just as incomplete as practice without theory. The two have to go together.
He that buys land buys many stones, He that buys flesh buys many bones, He that buys eggs buys many shells, But he that buys good ale buys nothing else.
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