A Quote by Edward Bernays

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. — © Edward Bernays
The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.
Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.
Freedom is the very essence of our economy and society. Without freedom the human mind is prevented from unleashing its creative force. But what is also clear is that this freedom does not stand alone. It is freedom in responsibility and freedom to exercise responsibility.
Sometimes you hear that many politicians vote for a bill in various forms before they vote against it, or vice versa. The conflict, negotiation, and eventual compromise involved in this process form the essence of the democratic process.
The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.
We have to create a process which has legitimacy for the people of Syria. And we have to have a process where the Russians and the Iranians and the neighbors - all of them, Saudis, Turks, Qataris, a very complicated brew - that you have to bring them together and they can find agreement. That's the fundamental premise of the Geneva Communique that you will have, by mutual consent, a process of transition.
...governments, including free and democratic governments, are not really friendly to freedom and democracy. They abhor any rule of law that limits their powers and penchant for social engineering.
I think in the world we live in where television is the principal source of information for most people, it really affects the balance of the democratic process. The fairness of the democratic process.
If you live in a society where those who govern society and determine its path do not respect freedom of speech and freedom of religion, freedom of choice, freedom of assembly, and if there is no democratic process and no way to change the order of things by reason and peace and love and so on, and if, as a result of that, certain ideas in which you believe are being crushed, then I think the only way you can defend yourself against this violence is in using violence of your own.
The essence of man is his freedom. Sin is committed in that freedom. Sin can therefore not be attributed to a defect in his essence. It can only be understood as a self-contradiction, made possible by the fact of his freedom but not following necessarily from it.
Freedom. Freedom of religion. Freedom to speak their mind. Freedom to build a life. And yes, freedom to build a business. With their own hands. This is the essence of the American experience.
It would be consistent and proper for us to join the war for democratic freedom, only if we would likewise be assured that democratic freedom in theory as well as in practice.
What is the essence of America? The essence of America is finding and maintaining that perfect, delicate balance between freedom "to" and freedom "from."
Once one accepts the premise of the Declaration of Independence - that governments derive "their just powers from the consent of the governed" - it follows that the governed must, in order to exercise their right of consent, have full freedom of expression.
To include freedom in the very definition of democracy is to define a process not by its actual characteristics as a process but by its hoped for results. This is not only intellectually invalid, it is, in practical terms, blinding oneself in advance to some of the unwanted consequences of the process.
The Mississippi River will always have its own way; no engineering skill can persuade it to do otherwise.
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