A Quote by Edward Bernays

No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.
But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders.
Political art expresses the cliches you agree with, unlike propaganda, which expresses the cliches you don't.
Naturally, the common people don't want war ... but after all it is the leaders of a country who determine the policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in every country.
It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
When leaders claim that God bypasses their followers and speaks directly to them, they greatly diminish all God does through the lives of believers.Leaders who begrudge people the opportunity to seek God themselves and who do not actively teach their people how to hear God's voice have disqualified themselves as spiritual leaders.
When any body of statesmen make public asservations by one or various voices, that there is no discord among them, not a dissentient voice on any subject, people are apt to suppose that they cannot hang together much longer.
When the people gave them the mandate to govern in 2008, these UDP leaders had one thing in mind: They run things. They forgot all their lofty promises to the people. They set out to crush the PUP and to erase all the accomplishments of the PUP years in government.
I hear people everywhere saying that the trouble with our time is that we have no great leaders any more. If we look back we always had them. But to me it seems there is a very profound reason why there are no great leaders any more. It is because they are no longer needed. The message is clear. You no longer want to be led from the outside. Every man must be his own leader. He now knows enough not to follow other people. He must follow the light that's within himself, and through this light he will create a new community.
You've got to bear it in mind that nobody that ever lived is specially privileged; the axe can fall at any moment, on any neck, without any warning or any regard for justice. You've got to keep your mind off pitying your own rotten luck and setting up any kind of a howl about it. You've got to remember that things as bad as this and a hell of a lot worse have happened to millions of people before and that they've come through it and that you will too.
Kat and Kropp get in an argument over the war as they rest from an hour’s worth of drill (occasioned by Tjaden’s not saluting a major properly). Kat believes the war would be over if leaders gave all the participants “the same grub and the same pay,” as he says in a rhyme. Kropp believes the leaders of each country should fight each other in an arena to settle the war; the “wrong” people currently do the fighting.
The task of the leader is to get his people from where they are to where they have not been. The public does not fully understand the world into which it is going. Leaders must invoke an alchemy of great vision. Those leaders who do not are ultimately judged failures, even though they may be popular at the moment.
I think polling is important because it gives a voice to the people. It gives a quantitative, independent assessment of what the public feels as opposed to what experts or pundits think the public feels. So often it provides a quick corrective on what's thought to be the conventional wisdom about public opinion. There are any number of examples that I could give you about how wrong the experts are here in Washington, in New York and elsewhere about public opinion that are revealed by public opinion polls.
What I would ask the leaders to do is to better understand the American people. I would insist that the leaders have town meetings and meet the people and listen to them and find out what is on their minds.
Religion is the yeast of death cakes. It is the most awful agent on a vulnerable mind. It's the refuge of alienated and lonely people. It's what people had before television. It yokes people together into an imaginary world. It is just people talking to their imaginary friends, at length. I wouldn't mind, but some of the people are world leaders.
As far as the 2009 elections go, there has been a serious crackdown on human rights in Iran, a clampdown on the media and the wrongful imprisonment of journalists. So it seems what's happening is the government is going after people who have a voice, people who change society or public opinion.
My audience is made up of two groups of people. The first group includes people whose roots are deep in the Christian faith, but for whom the traditional symbols, as traditionally understood, no longer make sense. The other audience is the audience that has left. I call them the Church Alumni Association, citizens of the secular city. They are a bit nostalgic about this faith of their childhood, but they aren't really interested in trotting it out or becoming involved with it again as it is presently organized.
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