A Quote by Edward Bernays
The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
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It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group.
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.
All of those on the left, as I am, have always vastly preferred the democratic society over the hierarchical society and still do, but the democratic culture doesn't exist without highly informed citizens capable of thinking well, and if you have schools in which 40 percent of the people coming out of them cannot make change for a dollar, you don't have a democracy. You have a sibling society.
The present Hindu society is organised only for spiritual men, and hopelessly crushes out everybody else. Why? Where shall they go who want to enjoy the world a little with its frivolities? Just as our religion takes in all, so should our society. This is to be worked out by first understanding the true principles of our religion and then applying them to society. This is the slow but sure work to be done.
If there is any one duty which more than another we owe it to our children and our children's children to perform at once, it is to save the forests of this country, for they constitute the first and most important element in the conservation of the natural resources of this country.
As a great democratic society, we have a special responsibility to the arts. For art is the great democrat, calling forth creative genius from every sector of society, disregarding race or religion or wealth or color. What freedom alone can bring is the liberation of the human mind and a spirit which finds its greatest flowering in the free society. I see of little more importance to the future of our country and our civilization than the full recognition of the place of the artist.
It is not systematic education which somehow molds society, but, on the contrary, society which, according to its particular structure, shapes education in relation to the ends and interests of those who control the power in that society.
A society which makes provision for participation in its good of all its members on equal terms and which secures flexible readjustment of its institutions through interaction of the different forms of associated life is in so far democratic. Such a society must have a type of education which gives individuals a personal interest in social relationships and control, and the habits of mind which secure social changes without introducing disorder.
Thoughtful criticism and close scrutiny of all government officials by the press and the public are an important part of our democratic society.
We live in the dark ages. If an intelligent society can destroy itself in large numbers and places the largest amount of revenues in instruments of destruction, it is certainly not an evolved society or an intelligent society.
There's just so many facets, I think, of the ignorance in our society that have to be corrected if we're really going to have a democratic society and a society that is just and that respects all of the members of this society regardless of who they are, what color they may be, what sexual orientation that they have or what gender, you know, they happen to be.
The best type of government comes from a government that is scrutinized by the people when they have true information about our governments, major corporations, other power actors in society.
But the problems of perpetuating a hierarchical society go deeper than this. There are only four ways in which a ruling group can fall from power. Either it is conquered from without, or it governs so inefficiently that the masses are stirred to revolt, or it allows a strong and discontented Middle group to come into being, or it loses its own self-confidence and willingness to govern.
We must build a trickle-up media that reflects the true character of this country and its people. A democratic media serving a democratic society.
The danger to a free society is not the guns owned by the citizens but an unconstrained government.... An armed society is a self-governing society, just as a disarmed people are vulnerable to arbitrary power of every kind.
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