A Quote by Edward Bernays

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia. — © Edward Bernays
The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.
It is so much easier to rest contented with what we have already acquired than to change ever so slightly those routine but profound habits of thought and feeling which govern our life, and by which we live so blissfully. This mental inertia is, perhaps, our greatest enemy. Insidiously it leads us to assume that we can renew our lives without renewing our habits.
There is a great inertia about all military operations of any size. But once this inertia has been overcome and underway they are almost as hard to arrest as to initiate.
We need what I have often called an ecological approach to the management of these resources and we do not have that now. We have the inertia of past habits, unsustainable habits.
The enemy of the black is not the white. The enemy of capitalist is not communist, the enemy of homosexual is not heterosexual, the enemy of Jew is not Arab, the enemy of youth is not the old, the enemy of hip is not redneck, the enemy of Chicano is not gringo and the enemy of women is not men. We all have the same enemy. The enemy is the tyranny of the dull mind. The enemy is every expert who practices technocratic manipulation, the enemy is every proponent of standardization and the enemy is every victim who is so dull and lazy and weak as to allow himself to be manipulated and standardized.
The great effort of civilization has been, and still is, the attempt to introduce a principle of control into that casual swarm of impressions which makes up men's thought and of which, especially with swayed by emotion, spontaneous action is the law.
Great men are always exceptional men; and greatness itself is but comparative. Indeed, the range of most men in life is so limited that very few have the opportunity of being great.
We despair of changing the habits of men, still we would alter institutions, the habits of millions of men.
Habits are formed, not at one stroke, but gradually and insensibly; so that, unless vigilant care be employed, a great change may come over the character without our being conscious of any.
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
Inertia is comforting, and Americans will be extremely reluctant to make any change that might affect their high standard of living.
Any government that chooses to be an ally of terror has also chosen to be an enemy of civilization.
God and the devil lose to a common enemy: inertia.
Churchill , he is a great man. He is, of course, our enemy and has always been the enemy of Communism, but he is an enemy one must respect, an enemy one likes to have.
The great lie is that it is civilization. It's not civilized. It has been literally the most blood thirsty brutalizing system ever imposed upon this planet. That is not civilization. That's the great lie, is that it represents civilization.
Social intercourse -- a very limited thing in a half civilized country, becomes in our centers of civilization a great power. . .
Whether it is an attempt to bomb the New York City subway system, an attempt to bring down an airplane over Detroit, an attempt to set off a bomb in Times Square... I think that gives us a sense of the breadth of the challenges that we face, and the kinds of things that our enemy is trying to do.
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