A Quote by Edward Bernays
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
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Proponents of same-sex marriage regularly label opponents 'radical' and 'extremist.' However, given that no society in thousands of years has allowed same-sex marriage, it is, by definition, the proponents of same-sex marriage whose position is radical and extreme.
It is absurd for anyone to think that Soviet "Marxism" is a correct application of the thought of Karl Marx. No doubt Soviet propaganda represented it this way. But who believes Soviet propaganda? It is remarkable (but maybe not so remarkable after all, when you consider their motives) that apologists for capitalism, who would not accept Soviet propaganda on any other point, are eager to agree with it on this point.
This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.
The task is not to overcome opponents in general but only those opponents against whom one has to summon all one's strength, one's skill and one's swordsmanship-in fact to master opponents who are one's equals.
When it comes to gay marriage, the electorate can be broken into three basic groups: a relatively small core of committed opponents; a relatively small core of committed supporters; and a vast swath of conflicted voters who like to think of themselves as 'tolerant,' but who are instinctively uneasy with sudden, sweeping change.
Man is merely a frequent effect, a monstrosity is a rare one, but both are equally natural, equally inevitable, equally part of the universal and general order. And what is strange about that? All creatures are involved in the life of all others, consequently every species... all nature is in a perpetual state of flux. Every animal is more or less a human being, every mineral more or less a plant, every plant more or less an animal... There is nothing clearly defined in nature.
Given that we can live only a small part of what there is in us -- what happens with the rest?
No man has ever praised to persons equally-and pleased them both.
When you watch the way some of the commentators talk about this, it makes it seem as if people are crossing the border every second. How much money have we spent on the border? Why? And who's really exploiting whom?" And then he gets quiet. But I think just airing these out and having a face-to-face conversation about it helps both of us internalize what the conversation is really about. I don't think we have that in the public sphere.
Nevertheless, this type of propaganda has a special value, for it serves to convince those who sign the appeal, of the necessity for carrying on propaganda; so a corps of propagandists, if I may use the term, is thus trained.
The wild life of today is not ours to do with as we please. The original stock was given to us in trust for the benefit both of the present and the future. We must render an accounting of this trust to those who come after us.
We can distinguish three groups of scientific men. In the first and very small group we have the men who discover fundamental relations. Among these are van't Hoff, Arrhenius and Nernst. In the second group we have the men who do not make the great discovery but who see the importance and bearing of it, and who preach the gospel to the heathen. Ostwald stands absolutely at the head of this group. The last group contains the rest of us, the men who have to have things explained to us.
During that time, I began writing and designing the propaganda that we distributed to the students who we were trying to convince to join us.
I don't care what people think about me. I care what people think about my work. As a young woman, I was so eager to please that I served others' happiness and even their values before my own.
I ceased in the year 1764 to believe that one can convince one’s opponents with arguments printed in books. It is not to do that, therefore, that I have taken up my pen, but merely so as to annoy them, and to bestow strength and courage on those on our own side, and to make it known to the others that they have not convinced us.
There's a great debate going on, you know, on whether we're moving toward a system of giant oligopolies or a system of multiples of small businesses. Which is it? I think it's both. In every sector of the economy, we have giant brands that are trustworthy guides to what's good, and then a vast number of small groups, many of them project-based, sometimes folding and re-creating, that are offering products and services through those giant global brands.
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