A Quote by Edward Bernays

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

Edward Bernays

Quote Topics

Automatically Conscious Cooperation Either Group Influence Leaders Sway Which Without

Quote Author

Edward Bernays
November 22, 1891 - March 9, 1995

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.

Edward Bernays

Obviously, our business leaders yield enormous influence on our political leaders, and they have a duty to use that influence for the greater good. But beyond that, the private sector depends on having healthy, educated and productive workers.

Shakira

While everyone exercises influence, the size and strength of our influence depends upon our effort. No one leads well without paying the price of discipline. As we push ourselves to grow and to learn, we enlarge our sphere of influence.

John C. Maxwell

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.

Charles Duhigg

There have been meetings of only a moment which have left impressions for life ...for eternity. No one can understand that mysterious thing we call 'influence' ...yet everyone of us continually exerts influence, either to heal, to bless, to leave marks of beauty; or to wound, to hurt, to poison, to stain other lives.

J.B. Miller

A large part of our attitude toward things is conditioned by opinions and emotions which we unconsciously absorb as children from our environment. In other words, it is tradition—besides inherited aptitudes and qualities—which makes us what we are. We but rarely reflect how relatively small as compared with the powerful influence of tradition is the influence of our conscious thought upon our conduct and convictions.

Albert Einstein

It is important to understand what I mean by semiosis. All dynamic action, or action of brute force, physical or psychical, either takes place between two subjects, whether they react equally upon each other, or one is agent and the other patient, entirely or partially, or at any rate is a resultant of such actions between pairs. But by "semiosis" I mean, on the contrary, an action, or influence, which is, or involves, a cooperation of three subjects, such as a sign, its object, and its interpretant, this tri-relative influence not being in any way resolvable into actions between pairs.

Charles Sanders Peirce

The influence of the leaders is due in very small measure to the arguments they employ, but in a large degree to their prestige. The best proof of this is that, should they by any circumstance lose their prestige, their influence disappears.

Gustave Le Bon

Every single day in a marriage, we influence each other. It is a matter of am I going to have a positive influence or a negative influence?

Gary Chapman

If you wanna talk about influence, man, then you've got to realize that influence is not influence. It's simply someone's idea going through my new mind.

Jean-Michel Basquiat

Leaders are active instead of reactive, shaping ideas instead of responding to them. Leaders adopt a personal and active attitude toward goals. The influence a leader exerts in altering moods, evoking images and expectations, and in establishing specific desires and objectives determines the direction an organization takes. The net result of this influence is to change the way people think about what is desirable, possible, and necessary. In other words, leaders are visionaries and managers operate within those established visions.

Abraham Zaleznik

Do not turn the power of your mind upon others, but turn it upon yourself in such a way that it will make you stronger, more positive, more capable, and more efficient, and as you develop in this manner, success must come of itself. There is only one way by which you can influence others legitimately, and that is through the giving of instruction, but in that case, there is no desire to influence. You desire simply to impart knowledge and information, and you exercise a most desirable influence without desiring to do so.

Christian D. Larson

The collective influence of you and the other leaders will bring the rest along. If this does not happen, divided interest and loyalty will occur within the group.

John C. Maxwell

The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.

Olivier Theyskens

"There is no such thing as a good influence, Mr. Gray. All influence is immoral — immoral from the scientific point of view." "Why?" "Because to influence a person is to give him one's own soul."