A Quote by Edward Bernays
The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group.
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Some fundamentalists go so far as to reject psychology as a disciplined study, which is unfortunate and polarizing. By definition, psychology is the study of the soul, theology is the study of God. Generally speaking, systematic theology is a study of all the essential doctrines of faith, and that would include the study of our souls (psychology).
The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
The science of psychology has been far more successful on the negative than on the positive side... It has revealed to us much about man's shortcomings, his illnesses, his sins, but little about his potentialities, his virtues, his achievable aspirations or his psychological health... We must find out what psychology might be if it could free itself from the stultifying effects of limited, pessimistic and stingy preoccupations with human nature.
Education is identical with helping the child realize his potentialities. The opposite of education is manipulation, which is based on the absence of faith in the growth of potentialities and the connection that a child will be right only if the adults put into him what is desirable and suppress what seems to be undesirable.
The science of psychology has been far more successful on the negative than on the positive side... It has revealed to us much about man's shortcomings, his illnesses, his sins, but little about his potentialities, his virtues, his achievable aspirations, or his psychological health.
One of the problems with studies that examine the effects of violent imagery is that they typically use mentally healthy psychology students. If you want to do a meaningful study, show movies like Body Double and Copycat to a group of sexual psychopaths the day before you release them.
I did a series of classes in psychology (at the institute), .. The students that came to that class had children. And over a period of a few years, they decided they wanted a nursery school, a play group (to watch over their children while they were studying). So in one of the garages that was near where we were having the classes, we established a play group area and the students volunteered to supervise. That eventually led to building a state-licensed nursery school, which was approved by the California department of social welfare.
The only reason psychology students don't have to do more and harder mathematics than physics students is because the mathematicians haven't yet discovered ways of dealing with problems as hard as those in psychology.
Great part of that order which reigns among mankind is not the effect of government. It has its origin in the principles of society and the natural constitution of man. It existed prior to government, and would exist if the formality of government was abolished. The mutual dependence and reciprocal interest which man has upon man, and all the parts of civilised community upon each other, create that great chain of connection which holds it together.
If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.
If a revolution destroys a systematic government, but the systematic patterns of thought that produced that government are left intact, then those patterns will repeat themselves in the succeeding government.
Academic sociologists have been trained to conceive of their discipline - sociology - as the scientific study of society, and to remit to the sister discipline of psychology the study of individuals.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Today the function of psychiatry, psychology and psychoanalysis threatens to become the tool in the manipulation of man.
It is not systematic education which somehow molds society, but, on the contrary, society which, according to its particular structure, shapes education in relation to the ends and interests of those who control the power in that society.
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