A Quote by Edward de Bono

Creativity and lateral thinking have exactly the same basis as humour. — © Edward de Bono
Creativity and lateral thinking have exactly the same basis as humour.
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.
Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.
It's a shame that creativity and sloth look exactly the same.
It was not possible for us to produce the same optimism and the same kind of humour or irony. Actually, it was not irony. Lichtenstein is not ironic but he does have a special kind of humour. That's how I could describe it: humour and optimism. For Polke and me, everything was more fragmented. But how it was broken up is hard to describe.
Common sense and a sense of humour are the same thing, moving at different speeds. A sense of humour is just common sense, dancing. Those who lack humour are without judgment and should be trusted with nothing.
Playing quarterback you have to have quick reactions. You've got to be able to know pretty much everything that's going on on the field, lateral quickness, lateral movements in the pocket.
Learning gives creativity Creativity leads to thinking Thinking provides knowledge Knowledge makes you great.
I have really good lateral movement. I've always had quick lateral movement.
We have to build movements in the face of trade retaliation on the basis of people's democratic rights, on the basis of an ancient heritage of collective innovation. We work from the grassroots all the way to the national government and the World Trade Organization. It basically means being very multidimensional in our campaigns. And that is where part of the fun is. It involves both resistance and creativity. It involves constructive action, while at the same time saying "no."
Being is the basis of thinking, thinking is the basis of action, action is the basis of achievement and achievement is the basis of fulfillment.
Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.
But I think our humour is exactly the same today. Only, we've made rules now. We've said we are not going to do prosthetic make-up scenes, because when they take it off half your face comes off.
For years, I ate the same foods every day, in exactly the same manner, at exactly the same times.
If you want people to perform better, you reward them, right? Bonuses, commissions, their own reality show. Incentivize them. [...] But that's not happening here. You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.
People still talk about a British sense of humour, or French slapstick or how the Germans have no sense of humour - and it's just rubbish. I do strongly feel that we are all the bloody same.
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