A Quote by Edward de Bono

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.

Edward de Bono

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After Approach Approaches Best Different Different Approach Even Finds Found Generating Goes Goes On Lateral Thinking Look Many May Promising Sake Select Them Thinking Trying Until Vertical

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Edward de Bono
English - Psychologist
Born: May 19, 1933

Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.

Edward de Bono

Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Edward de Bono

We need new medical approaches to preventing and/or curing disease. We need new scientific approaches to generating, storing, and being more efficient with energy. Maybe we need more space exploration. Maybe we need more undersea exploration.

Fred Wilson

I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.

Seymour Chwast

I am told by others that I have a lateral-thinking, broad approach to problems, sometimes to my detriment. In school, my grades always suffered because I was continually mucking about with irrelevant side issues, which I often found to be more interesting.

Barry Marshall

Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.

Edward de Bono

Even if people are all from the same place, there can be very, very different approaches. It's one of the things I'm fascinated by. It's why I like directing. I like to see how different people approach trying to be truthful, on camera or in the theater, and whether you can make them match up.

Kenneth Branagh

Looking back on the event, I find myself thinking there are three approaches to journalism represented here. One is the "cool" approach of traditional journalism, including network broadcasting in which NPR is no exception. One is the "hot" approach of talk radio, which has since expanded to TV sports networks and now Fox TV. The third is the engaged approach of weblogging.

David "Doc" Searls

Creativity and lateral thinking have exactly the same basis as humour.

Edward de Bono

To me, traditional approaches to doing photography and thinking about photography feel increasingly anachronistic.

Trevor Paglen

A thinking that approaches it objects openly, rigorously ... is also free toward its objects in the sense that it refuses to have rules prescribed to it by organized knowledge. It ... rends the veil with which society conceals them, and perceives them anew.

Theodor Adorno

Everywhere, people are beginning to question masculine notions of control, aggression and black-and-white thinking - and instead are favoring more empathetic, nurturing and collaborative approaches.

John Gerzema

Art is a reality, not a definition; inasmuch as it approaches a reality, it approaches perfection, and inasmuch as it approaches a mere definition, it is imperfect and untrue.

Benjamin Haydon

The 1,230 gigawatts (GW) of renewable power generating capacity in place at the end of 2009 now constitutes just over 25 percent of total generating capacity worldwide. This is over three times nuclear generating capacity and roughly 38 percent of the capacity of fossil fuel-burning power plants worldwide.

Christopher Flavin

Different assignments, different places, require different approaches. Sometimes I take minutes in a location, at other times days. There are many places that I have returned to over several years. When I photograph, I look for some sort of resonance, connection, spark of recognition.

Michael Kenna

Since the election [of Donald Trump], I've been thinking about a lot of theory. Lots of [Michel] Foucault and [Karl] Marx, thinking about different systems, thinking about power. Trying to figure out what I can take and learn from history as a tool for getting through whatever is happening right now, which feels very significant and major.

Morgan Parker

A Quote by Edward de Bono

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