A Quote by Edward Enninful
Social media is fine, depending on how you use it.
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It's funny how I use social media because I don't use it to promote my restaurants that much. I use it for social issues and I think that's what it's for. I do a few things - I mess around with music a lot because that's a passion of mine. If something strikes me and I want to share it, I do.
Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
I use social media not to ask new people to like my stuff. I use social media to connect with that one reader who likes my stuff.
Social media has dramatically changed the playing field in terms of crisis communications - and any company that does not effectively use social media to take the pulse of its constituents on a constant basis, and know how to communicate with them in a crisis, is breaching its fiduciary responsibilities to its stakeholders.
The internet, like social media, seems to me to depend on how you use it, where you spend your time on it. I used to be quite anti-social media, but I can see now that it can be a good tool for artists, a way for us to speak to each other outside of standard economies and across languages and borders.
I don't really even know what Twitter is. I know that might sound wierd to some people. I don't use social media. I make music, so I use social media... it's more helpful for me when I'm making music than as an actor.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
I began to firmly change my mind when I saw how young Egyptians used Facebook, for example, to begin to coalesce their social justice movement in their country. And a good Iranian friend of mine showed me how also in Iran, till the government shut it down, much was communicated via social media. So I'm not against. I use the internet regularly to do research. It's great but you have to use your discernment, especially if researching content.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
If it's just me on stage telling stories for, like, an hour, that's great. That's fine. But like a sandcastle on the beach, it gets washed away at night. It's so much more powerful if we can all share our narratives and doorstep moments and make us feel a little less alone. I'm just trying to use social media and new media as a way to capture that.
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