A Quote by Edward Greenspon
The traditional media does not have the kind of reporting muscle on the ground that it used to. I was very hopeful that the new digital media operations would pick up that slack, and a lot of them are trying and they're doing creative things. But none of them can scale appropriately to have enough journalistic firepower as well.
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In volume and velocity, the new media are making available testimony on a previously unimaginable scale. I'm neither as romantic about the new media landscape, nor cynical. But what's indisputable is the experimental energy that digital forms are unleashing. Among my students and among up-and-coming artists, I find myself startled by the creative responses to the technological, environmental, and political upheavals of our time.
I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.
I don't think there are too many traditional media guys who really understood what the new digital media is about.
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.
New media's not very old, hence the word new, so we don't know a lot of things about new media and by the time you've taught it it's probably out of date. I think it's much more beneficial to have an experiential lesson versus a classroom lesson in new media.
So that all the people who say, you know, "All the media hates America." A lot of the media does hate America but this is a case of, actually, the press doing its best, I think, to do the right by national security. So good for them.
So for me, you can't control the media, you have to work with media to get your message out there and you just hope that there's enough good honest reporting and people in the media that can get that job done.
I want to find the intersection between digital media and traditional media and be pioneering the endeavor to merge the two worlds.
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
I think traditional media is vitally important, I think there are a lot of benefits to working in traditional media, and I enjoy doing working with real paint when I get the chance.
Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
I think that the social media space is great because that's where my bread and butter is, but I want to jump into doing traditional media and other fun things.
You would be surprised how many people that are very passionate about classical music are deeply involved in Hip Hop. You would think Jazz would be the natural associative, but it's extraordinary what kind of crossed-genre associations we are finding in digital media. And even as I'm talking about it, I find myself speaking very much more about how people are accessing that which, what I do, rather than me being preoccupied trying to market something that I do to them.
I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).
So take social media; take a look at the way they're used. In a lot of ways they're used constructively; lot of things are done that couldn't be done before. On the other hand a lot of the effect of social media is to set up extremely superficial contacts amongst people.
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