A Quote by Edward Norton
I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising
Related Quotes
We've been sold a concept of joy through advertising. It was somehow sold to us through a Gucci bag or something.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
The happiness we seek cannot be found through grasping, trying to hold on to things. It cannot be found through getting serious and uptight about wanting things to go in the direction we think will bring happiness. We are always taking hold of the wrong end of the stick. The point is that the happiness we seek is already here and it will be found through relaxation and letting go rather than through struggle.
Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My kids don't, and my grandkids don't, and advertising paid for that.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.
All around the country, individuals are choosing to redefine their lives and the pursuit of happiness in ways much closer to the original notion put forth by our Founding Fathers. Their notion of the "pursuit of happiness" wasn't just about acquiring money and power, but about doing your part to add to the civic happiness of the community.
Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
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