A Quote by Edward Sapir

Fashion is custom in the guise of departure from custom — © Edward Sapir
Fashion is custom in the guise of departure from custom
Custom is the law of one description of fools, and fashion of another; but the two parties often clash--for precedent is the legislator of the first, and novelty of the last. Custom, therefore, looks to things that are past, and fashion to things that are present.
Culture has never the translucidity of custom; it abhors all simplification. In its essence it is opposed to custom, for custom is always the deterioration of culture.
Custom will reconcile people to any atrocity, and fashion will drive them to acquire any custom.
Next to my bed I have a custom lightsaber. A custom hilt with an orange blade up on the wall.
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
I play a PRS Custom 22. I learned on a Custom 24. It was set for a country guitarist, so it had a really high action.
Parents fear the destruction of natural affection in their children. What is this natural principle so liable to decay? Habit is a second nature, which destroys the first. Why is not custom nature? I suspect that this nature itself is but a first custom, as custom is a second nature.
Custom is custom: it is built of brass, boiler-iron, granite; facts, reasonings, arguments have no more effect upon it than the idle winds have upon Gibraltar.
Custom is, nevertheless, the greatest enchantress, and in a home one of the most benevolent of fairies. A wife was young, and becomes old; it is custom which hinders the husband from perceiving the change.
Custom calls me to 't: What custom wills, in all things should we do't, The dust on antique time would lie unswept, And mountainous error be too highly heap't For truth to o'erpeer.
Montaigne is wrong in declaring that custom ought to be followed simply because it is custom, and not because it is reasonable or just.
The prejudice of unfounded belief often degenerates into the prejudice of custom, and becomes at last rank hypocrisy. When men, from custom or fashion or any worldly motive, profess or pretend to believe what they do not believe, nor can give any reason for believing, they unship the helm of their morality, and being no longer honest to their own minds they feel no moral difficulty in being unjust to others.
Morality makes stupid.- Custom represents the experiences of men of earlier times as to what they supposed useful and harmful - but the sense for custom (morality) applies, not to these experiences as such, but to the age, the sanctity, the indiscussability of the custom. And so this feeling is a hindrance to the acquisition of new experiences and the correction of customs: that is to say, morality is a hindrance to the development of new and better customs: it makes stupid.
Laws change more slowly than custom, and though dangerous when they fall behind the times are more dangerous still when they presume to anticipate custom.
A crime persevered in a thousand centuries ceases to be a crime, and becomes a virtue. This is the law of custom, and custom supersedes all other forms of law.
A convention is a social pattern we have chosen to prefer over whatever the raw world simply proffers. It is a sign of the operation of the mind, drawing the assent of a sufficient number of other minds so that the agreement will be widely operative. A convention is not a custom; a custom is a habit in which a sufficient number acquiesce. A custom can appear as a convention, but it is really a lesser act, the result of passive acceptance rather than of the imposition of design. It is the difference between learning to live by the annual flooding of the river or by a calendar.
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