A Quote by Edward Tufte

The essential test of design is how well it assists the understanding of the content, not how stylish it is. — © Edward Tufte
The essential test of design is how well it assists the understanding of the content, not how stylish it is.
It is not nearly so important how well a message is received as how well it is sent. You cannot take responsibility for how well another accepts your truth; you can only ensure how well it is communicated. And by how well, I don't mean merely how clearly; I mean how lovingly, how compassionately, how sensitively, how courageously, and how completely.
User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Mobile video is now a reality and a force to be reckoned with. I think it is essential to think about how people interact with their phones; how they consume content and how they share.
I think test-driven design is great. But you can test all you want and if you don’t know how to approach the problem, you’re not going to get a solution.
I don’t watch a lot of other basketball away from the gym. But I do look at LeBron’s box score. I want to see how many points, rebounds and assists he had, and how he shot from the field. If he had 30 points, nine rebounds and eight assists, I can tell you exactly how he did it, what type of shots he made and who he passed to.
I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.
I know how easy it is to get assists. But you can't be a pass-first guy and get assists. You have to attack.
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The role of the musician is to go from concept to full execution. Put another way, it's to go from understanding the content of something to really learning how to communicate it and make sure it's well-received and lives in somebody else.
Although many philosophers used to dismiss the relevance of neuroscience on grounds that what mattered was the software, not the hardware, increasingly philosophers have come to recognize that understanding how the brain works is essential to understanding the mind.
I can't have no assists and five turnovers. If you have no assists and five turnovers, you have to look yourself in the mirror and figure out how to adjust.
My skills weren't that I knew how to design a floppy disk, I knew how to design a printer interface, I knew how to design a modem interface; it was that, when the time came and I had to get one done, I would design my own, fresh, without knowing how other people do it. That was another thing that made me very good. All the best things that I did at Apple came from (a) not having money, and (b) not having done it before, ever. Every single thing that we came out with that was really great, I'd never once done that thing in my life.
Content precedes design. Design in the absence of content is not design, it's decoration.
If I can get people to accept that a DNA test is nothing to be intimidated about, then we can do tests that determine how well you metabolise certain drugs and test for breast cancer.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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