A Quote by Edward Tufte

We've drifted into this presentation mode without realizing the cost to the content and the audience in the process. — © Edward Tufte
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
The customer is always right' may have become a standard motto in the world of business, but the idea that 'the audience is always right,' has yet to make much of an impression on the world of presentation, even though for the duration of the presentation at least, the audience is the speaker's only customer.
The most certain mode of making people content with us is to make them content with themselves.
When the writer (or the artist in general) says he has worked without giving any thought to the rules of the process, he simply means he was working without realizing he knew the rules.
Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high. If you are trying to close a large sale or speak at a conference to an audience of potential clients, you better be ON your game. An audience can tell how much energy you spent on your presentation, which is a reflection of how much you valued their time. If they gave you an hour of their time, you need to make it worth it to them by treating their time as a valuable asset by making the content valuable to them.
The Roots know how to give their audience some medicine without them even realizing it.
We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner.
There's a huge amount of footage of Julian [ Assange] online, but he's usually in presentation or defending mode, talking about his cause, or the revelations which Wikileaks have brought about. There's none of Assange relaxing or in private mode. There's none of the personality I tried to give him behind closed doors [in The Fifth Estate ].
What I believe is that people have many modes in which they can be. When we live in cities, the one we are in most of the time is the alert mode. The 'take control of things' mode, the 'be careful, watch out' mode, the 'speed' mode - the 'Red Bull' mode, actually. There's nothing wrong with it. It's all part of what we are.
To keep people interested, your presentation needs to have contrast. As humans we process contrast. We are assessing "what's the same," "what's different," "what's like me," "what's not like me." Humans stay interested if they can process contrast. Varying types of contrast can be used. With content, you can contrast between what is and what could be or between your perspective and alternative perspectives.
I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very important to get the audience on your side. As for a competition, you can't win without strong technical content.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
The process of writing is a process of learning; and much has become clearer to me in the attempt to transform my original rough notes into what I hope is an intelligible presentation.
Life without balance can cost you your relationships. Life without balance can cost you your health. Life without balance can cost you your spirituality. Life without balance can cost you your wealth and your happiness. So find things to motivate you from all areas of life. Your success depends on it.
If an audience is loud and in a party mode, that's an audience that can absorb comedy.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Muscles without strength, friendship without trust, opinion without risk, change without aesthetics, age without values, food without nourishment, power without fairness, facts without rigor, degrees without erudition, militarism without fortitude, progress without civilization, complication without depth, fluency without content; these are the sins to remember.
This site uses cookies to ensure you get the best experience. More info...
Got it!