A Quote by Edward Tufte

Simple design, intense content.

Edward Tufte

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Content Design Intense Simple

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Edward Tufte
American - Educator
Born: March 14, 1942

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Content precedes design. Design in the absence of content is not design, it's decoration.

Jeffrey Zeldman

Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).

Norman Potter

Content informs design; design without content is decoration.

Jeffrey Zeldman

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Walter Isaacson

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

I came down successfully through Picasso and Braque, down through Pollock, I guess, but I began to stop at Franz Kline and the Abstractionists. I like their design, brilliant design, marvelous color layers. But I don't find any human content there. I'm from an old school, and painting has to have human content for me.

Irving Stone

A design isn't finished until somebody is using it. Brenda Laurel Intelligent design itself does not have any content.

George Gilder

Design cannot be heard or read, it must be seen. Design is the structural link between the customers and the product. Content must be brought to the surface. And when a design is completed, it should seem natural and obvious. It should look like it is always been this way. And it should last.

Roger Black

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

Shawn Amos

Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.

Edward Tufte

I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.

Howard Gardner

For years I thought I was just a writer, but when I sat down to design and started playing around with it, I realized that, really, it's pretty easy. Obviously it's more than just a set of rules, but the basics of design are actually pretty simple and quite mathematical. The link between data and design works at quite a fundamental level.

David McCandless

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

Chuck Green

There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

Ivan Chermayeff

A Quote by Edward Tufte

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