A Quote by Ekta Kapoor

I can't create magic, where all my serials will have the highest ratings. — © Ekta Kapoor
I can't create magic, where all my serials will have the highest ratings.
When I came into television, the serials were all women-centric, while the men had to stand around like furniture. I wasn't willing to be a prop in serials. To my good fortune, I got serials where I was a central character.
I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.
I am so busy with my family and my serials I don't get time to watch other serials.
Alchametic magic is 'How do I create something out of nothing purely through manifesting my will through power and light, which is value.' That's white magic. That's alchametic magic.
The regeneration of a sinner is an evidence of power in the highest sphere--moral nature; with the highest prerogative--to change nature; and operating to the highest result--not to create originally, which is great; but to create anew, which is greater.
It's not enough to create magic. You have to create a price for magic, too. You have to create rules.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
I like to play different roles in TV serials and do not want to create a particular image.
Besides 'Mahabharat,' I am also acting in two serials - 'Karam Apnaa Apnaa' and 'Kyunki.' Three serials at one time mean I won't have time for anything else.
If you see my ratings when I fight, you will see my ratings are well above average.
There's also been a time when I had become the highest paid TV actor of all time. I could have stayed in my comfort zone, making crores with serials. But I always wanted to act in films.
The ratings are obviously important, but quite honestly we don't spend that much time with them because we believe that if we can play good football, if we play at a high level, everything will fall in place, the ratings, the attendance, all of the things that are important on the business side.
And that's what I don't like about magic, Captain. 'cos it's *magic*. You can't ask questions, it's magic. It doesn't explain anything, it's magic. You don't know where it comes from, it's magic! That's what I don't like about magic, it does everything by magic!
Well, I also love magic, which is, you know, different than showmanship. Magic's an art where you use slight of hand or illusion to create wonder.
Magic is natural. It is a harmonious movement of energies to create a needed change. If you wish to practice magic, all thoughts of it being paranormal or supernatural must be forgotten.
Magic is used in espionage, all the time, for clandestine things. I've got a whole library from a gentleman who was hired by the CIA to create magic technology for the use of anti-terrorism.
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