A Quote by Ekta Kapoor

As a producer or even as a basic seller, you need to be confident about your product. — © Ekta Kapoor
As a producer or even as a basic seller, you need to be confident about your product.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
I don't like realism. We already know the real facts about li[fe], most of the basic facts. I'm not interested in repeating what we already know. We know about sex, about violence, about murder, about war. All these things, by the time we're 18, we're up to here. From there on we need interpreters. We need poets. We need philosophers. We need theologians, who take the same basic facts and work with them and help us make do with those facts. Facts alone are not enough. It's interpretation.
The first basic need of a male is sexual fulfillment; for a female, affection. The second most basic need of a male is recreational companionship; for a female, communication and conversation. The third basic need of a male in a relationship is an attractive woman; for a woman, honesty and openness. The fourth basic need of a male is domestic support; for a female, financial support. The fifth basic need of a male is admiration and respect; for a woman, family commitment.
If your product is great, you yourself do not have to be a great seller.
I would say the most important aspect of direction is that you, as a director, and your producer need to be on the same page, the same line of thinking. If that doesn't happen in the beginning of the film, then that will show in the final product 100 percent.
With 'Badlapur', I wasn't even thinking about casting. I was wondering whether any producer will want to make a film with a story like this. It is not your expected, feel-good, or even your regular thriller.
Generally, the best way to learn git is probably to first only do very basic things and not even look at some of the things you can do until you are familiar and confident about the basics.
When we talk about product by pipeline or product by rail we need to be highly specific about what product we are shipping and under what terms and for what purpose. Solid bitumen by rail is safe as houses, but as again crude by rail poses different risk.
Heinlein never had a best-seller. Even, I think, with Stranger in a Strange Land, I don't think it was actually on the New York Times best seller list.
It's too hard to make a movie if you don't care about what happens to it, or even what the product is. I can't even imagine that. It's not worth the time and effort if you don't care about the product.
What characteristics are most important in creative workers? One quality you need is inventiveness. You need to be able to take whatever product or service you are providing and figure out ways of making it better, faster, cheaper. The other quality is empathy and insight into what people might want, even though they don't even know their wants, probably because there's no product or service to test their wants.
The best deal about being a producer is that unlike a director who has to go on the sets even if he doesn't get along with the actor, the producer has the liberty to remain behind the scenes.
Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.
If I do, I say so. That's the only way out of that. If there are three words that need to be used more in American journalism, commentary, politics, personal life... it's the magic words "I don't know." I mean, there are certain basic principles, like the dignity of the individual and the individual's responsibility, and certain basic economic principles, like how when something costs less, more of it will be consumed... There are certain things that I feel pretty confident about.
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
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