A Quote by Elaine Equi
I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
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I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.
If I go back to the beginning, I could start it over again. I could go line by line; try and find a shorter way. I could try to make it... better.
I don't know how much thought is behind it, but it seems to me highly effective the way that Facebook will let somebody tag a photo with a friend's name, then others who are a friend of that friend can perhaps immediately see the photo, and the friend, in the meantime, has a chance to wander back and un-tag it.
One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.'
For those who have come here illegally, they might have a transition time to allow them to set their affairs in order. And then go back home and get in line with everybody else. And if they get in line and they apply to become a citizen and get a green card, they will be treated like everybody else.
I definitely have friends who gave me a tag for a joke I already had. Like, 'Here's another line.' A tag is, 'Oooooh, it's an industry term.' It's like, there's the punchline, and a tag is like a secondary punchline.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.
When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.
With respect to teaching, I couldn't make sense of mainstream economics when I had to teach it to college students. At the same time, I could see at the school that there was a whole lot of hypocrisy. Not much real respect for the "higher learning."
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
I took a lot of wrong decisions, and got talked into a lot of things. Of course, if I could go back in time, I might change some things, but wouldn't everyone? I have no regrets.
The tag of a 'National Award winner' earned me a lot of respect from a lot of people. I like that in a way.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
Obviously, you want to teach your child between right and wrong, respect and being kind to others, whether it's their sisters or parents. You try to teach them by example, talk to them and explain certain situations. But there's also a time to put them in time out or let them know they've made a mistake and try to learn from it.
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