A Quote by Ella Mai
I think it's harder for R&B to break in England because the radio and labels don't really know what to do with R&B music.
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Record labels collude with some of the radio stations, and the radio stations have their play lists, dependent upon what they call the, quote, 'hits.' What's commercially viable gets recycled, endlessly repeated, and as a result of that, the progressive music can't break in.
I like the labels because I think they tell my story in a very concise way: gay, Latino. I think the responsibility that comes with accepting labels is that now I get a chance to break stereotypes. It gives me the opportunity to tell the unique stories of what those labels mean.
I think a lot of people who become music fans have that moment where they break from their parents' music, they break from the radio and MTV - at least in my generation, they did, and MTV isn't really a thing anymore. And you discover something that defines you, that is outside of the mainstream.
I have four older siblings and one younger, and all three of my brothers are in the music industry. My dad was really involved in music, too, with the disco, and he also started Radio Caroline and was the one who invented pirate radio, if you like, off on a coast in England on a boat.
To be honest, the search for a label was really weird, because some of the labels that you wouldn't expect to care about stuff like radio formats were the ones that did care. They were like, 'Yeah, we love this record, but what are we going to play on the radio?' And I was like, 'You don't have bands on the radio.'
The hardest thing to do in this business is to still be around. When music changes, when labels' resources have dried up, it becomes harder and harder to continue to make a living at this.
I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
There is no question that the US market is the hardest to break into. I believe that the reason for this primarily has to do with the fact that the majority of the most powerful radio stations in the US are owned by Clear Channel. They are massive and have the ability to break artists worldwide. For the most part, they are dealing directly with the major labels in the US, with whom they have had long relationships. If you are an artist that is not being pushed by Clear Channel radio in the US, your chances of becoming a household name are slim.
I was really only around country music on the radio, and I think because I grew up so close to Atlanta, and R&B was such a big part of that culture, by proximity I think a lot of that music influenced me without knowing it.
The reason I live in America is because I mean literally every six or seven years I've done something in England. The last lead I had in an English film I did was 1998. So that's why I live here. It's because I get more work. I'll travel back for radio, you know what I mean. I've just got to consider myself to be living in the middle of the ocean, and that way I have a really nice career, if I'm prepared to do television, radio, theater, and film.
I think people at most record labels really like music, but it's hard because everything is so subjective, and everyone's so creative in their own right.
Well, the good news is that there's quite a lot of cynicism about major labels within radio and the press. I think they have been largely disillusioned by the manner in which the record companies have developed music.
What happens when I'm making a new album is I try not to listen to music that's coming out at the time. I turn off the radio and don't read any music blogs, because I tend to get really distracted by new music. When I hear it, I think, "Should I be doing that?"
Music is really everything I know. To be honest every experience I've ever had has been brought up from music and everything I do is because of music. I don't know anything else, I think about music before I go to sleep and it just really is everything that I am.
I think the thing you're seeing now with the music industry is that the people who have tight-knit communities are now able to really hold each other up because of the internet tools. And the really top-down pyramid scheme of major labels and typical superstars isn't sustainable anymore because the system has collapsed.
It doesn't affect me because I look at the internet as the new radio. I look at the radio as gone. [...] Piracy is the new radio. That's how music gets around. [...] That's the radio. If you really want to hear it, let's make it available, let them hear it, let them hear the 95 percent of it.
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