A Quote by Ellen Goodman
What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
Related Quotes
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
A brand is nothing but an expression of the consumer’s loyalty and trust.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
The Department of Defense, the largest single energy consumer in America, is bullish on solar.
If loyalty is, and always has been, perceived as obsolete, why do we continue to praise it? Because loyalty is essential to the most basic things that make life livable. Without loyalty there can be no love. Without loyalty there can be no family. Without loyalty there can be no friendship. Without loyalty there can be no commitment to community or country. And without those things, there can be no society.
Men do not differ much about what things they will call evils; they differ enormously about what evils they will call excusable.
We need to invest in clean energy technologies. We need to rush them to market while rebuilding our energy networks intelligently. And it's imperative that we push toward a cultural shift away from energy waste to respectful conservation with fierce commitment that will carry us to the other side.
I don't like to change things too much. I think pretty hard about things before I jump in, and once I do, I feel, 'All right, I don't want to waste the energy of buying, selling this, going on Consumer Reports, test driving, buying, selling a house.' I feel life is to be lived.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
Sometimes we need to let go of things in our lives to make room for better things. Stress less and live more. Don't waste your energy, when you have the choice to be happy.
A lot of the things that we passed in the energy policy were embedded in law, and they resulted in tremendous reductions in waste of energy in all kinds of things.
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