A Quote by Elon Musk
The overarching goal of Tesla is to help reduce carbon emissions and that means low cost and high volume. We will also serve as an example to the auto industry, proving that the technology really works and customers want to buy electric vehicles.
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The European auto industry made a commitment to reduce carbon dioxide emissions by an average of 140 grams per kilometer. But then there was a significant change in what customers wanted in their vehicles.
Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.
Setting an aggressive enough carbon-reduction goal will result in an appropriate price for carbon and will help many a renewable technology. Consumer education will help. Most importantly, though, will be the continually declining cost trajectory of the real breakthrough in clean-technology costs driven by research and innovation. In the end, private capital is the real barometer of change.
As with any difficult challenge that the public and policymakers face, there is no single solution or silver bullet that will serve as the answer to how the United States works to reduce carbon emissions.
This is an important generation for the future of hybrid vehicles. With these models as well as the Ford Escape and the Honda Accord we're starting to see hybrid versions of mainstream vehicles. The auto makers are giving customers a direct choice: to opt for hybrid technology on a given model, or not. Will they pay the premium for the hybrid technology when everything else about the vehicle is the same?
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Although population and consumption are societal issues, technology is the business of business. If economic activity must increase tenfold over what it is today to support a population nearly double its current size, then technology will have to reduce its impact twenty-fold merely to keep the planet at its current levels of environmental impact. For example, to stabilize the climate we may have to reduce real carbon emissions by as much as 80 percent, while simultaneously growing the world economy by an order of magnitude.
We have to ensure politically that what's doable can indeed by translated into law, but what's not doable mustn't become European law. Otherwise, the auto industry will work somewhere with higher carbon emissions - and we can't want that.
Every single country that has an auto industry is stepping forward to help that auto industry. Why wouldn't we help this industry too, because it needs 3.5 million jobs.
Not only will a carbon fee reduce carbon emissions, it will force big polluters to pay for the damage their pollution does to public health and the environment, generating billions in new revenue for the American people.
I think the deeper truth is that the Kyoto Protocols will not be followed by anyone really and that, in effect, nothing will be done to reduce carbon dioxide and other greenhouse emissions.
I think that once people understand the great risks that climate change poses, they will naturally want to choose products and services that cause little or no emissions of greenhouse gases, which means 'low-carbon consumption.' This will apply across the board, including electricity, heating, transport and food.
Most people will be primarily getting into autonomous vehicles if we look 20, 30 years out. If we mandate that autonomous vehicles have to be electric, then we will move people into electric vehicles.
People have got to get used to making low carbon choices. If they have a direct incentive to do so they will think about it. Many times a day you have a choice between a low carbon option and a high carbon option, whether it is at home or at work.
The greenhouse effect of carbon-dioxide emissions does produce gentle warming if it is not counteracted by unpredictable natural phenomena, but it cannot be measured directly against the volume of such emissions.
You incubate a product in an atmosphere where that product is best incubated. So, for example, we incubated our electric scooter in California. Because it's low-volume manufacturing but high-intelligence, intensive manufacturing, we are starting in Michigan.
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