A Quote by Elon Musk

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.
People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.
I really believe that, as filmmakers, we have a duty, which is, if we're asking people to pay a premium price for a 3D ticket, we have a duty to deliver a premium product.
If you're going to ask people to pay a premium price, you have to deliver a premium product. Not enough 3D movies have delivered on that promise. People got tired of it, and that's why they started to turn their back on 3D.
The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.
For a new payment product, you always have to ask, how much better is it than the current solution? So when we started Paypal, for eBay micro merchants, it was much better than getting the 7 to 10 days process of cashing a check in the mail. When you look at stores or physical worlds, places, a lot of these places are already set up to take cash or credit card. Apple Pay may be an incremental improvement, maybe a little bit better. But when you have something that's pretty good and you go to something that's perfect, sometimes it's very hard to drive adoption because the delta is not that big.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
I am an Apple addict. I have every Apple product, and I buy them so that I can complain about it, you know.
People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting.
If you make a really good product that people want and are willing to pay for, money will come.
You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.
At 3-D Imax theaters, audiences have shown they are willing to pay a premium to wear headgear fitted with liquid-crystal lenses synchronized via infrared signals with the movie projector, which runs at twice the normal frame rate. These movie viewers plumb new depths in depth perception - they experience extreme realism.
Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.
Mutual funds charge 2% per year and then brokers switch people between funds, costing another 3-4 percentage points. The poor guy in the general public is getting a terrible product from the professionals. I think it's disgusting. It's much better to be part of a system that delivers value to the people who buy the product. But if it makes money, we tend to do it in this country.
I feel like an email cross-dresser - I use a Microsoft product on my Apple product to access my Google product.
I always tell people there's only one trick to writing: You have to write something that people are willing to pay money to read. It doesn't have to be very good, necessarily, but somebody, somewhere, has got to be willing to pay money for it.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
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