A Quote by Emmett Shear
This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
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It's uncomfortable to just say the first thing that pops into your head, but you have to when you're speaking in front of people. A lot of times I'll say something I don't even believe. I've never actually used "pass" before.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
I stopped listening to what people say. For me, the most important thing is what my family says, what my coaches say, what my friends say. What people that I never see in my life and what they say? Who cares?
No matter what people say, your fans are the ones that come to watch the movie or come to your shows and that's the most important thing.
The thing that I always try and say to young people starting out is your peer group is really the most important influence on your life because you are going to rise and fall together.
I think social media is a double-edged sword for athletes and celebrities. I think sometimes it's the worst thing. It gives people who are kind of cowardly the opportunity to kind of take an open shot at you or your family and say the craziest, most outrageous thing that they can think of, knowing that they would never say that to your face.
Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!
Most people don't base their morality on religion in spite what they say. If you ask people, "If you didn't believe in God, would you go out and kill your neighbour?" Most people will say, "No".
What I don't think I knew when I was young was that 'losing your faith' is actually part of the plan for a lot of people - that it's actually maybe the most beautiful and graceful thing that can happen. The mystery of God can handle all of it. It can handle all of your thoughts, all of your doubts, all of your folly. It's all in the game.
You really have to take your time; you have to know your character and your scene. The line you are about to say comes from the moment right before. It's not what's said, it's what is in between the spaces, it's what's in between the lines; that is the most important to play.
Life is very short. You have to know what is the single most important thing in your life; stay focused on the mission; everything else is secondary. Don't wait too long for the perfect condition to appear before taking action - there is no such thing as the ideal situation. You create the opportunity and make the most of the talent God has given you. At the end of your life, you want to look back and say, "It's been all worthwhile. I have tried my best."
It is very easy to say that the important thing is to try your best, but if you are in real trouble the most important thing is not trying your best, but getting to safety.
They say fame is important and that maintaining your fame is even more important. But to me, the most important thing is to deserve the respect of your fans.
The most obvious answer, that you can read in any leadership book is this - learn to say "no" so that you can make time for the important stuff, the stuff that is closest to your heart. And of course, as all entrepreneurs will say, "surround yourself with good people". That is the hardest thing : finding good people.
When a thing is new, people say: ‘It is not true.’ Later, when its truth becomes obvious, they say: ‘It is not important.’ Finally, when its importance cannot be denied, they say: ‘Anyway, it is not new.
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