A Quote by Enzo Amore
A lot of what we do is built on trust, because basically, you go out there with a live mic on live television, and the WWE is putting their brand in your hands. Basically, they are entrusting you to go out there and to be a role model for children and keep everything that you are doing within the PG confines of this great brand.
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Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
I can carry a brand. I did it in the UK with an entire brand basically built around me, and my in-ring work speaks for itself.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
My years in the WWE, a lot of stuff came out that you're not even aware of because they come out with it so fast, and there's so much of it. It's tough, certainly, to have any hands-on association with it, so I was happy to be able to have some input into the 'Deuce Brand' watch.
In WWE, they're real big on letting you sink or swim, and they let you go out there, and they're going to give you the stick and a live mic in front of a packed house and millions watching at home, and if you're not prepared for that moment, you're going to go down in flames.
It is a great compliment to go out and be recognized. Although, because I basically go home and go to work, there isn't much opportunity for that kind of thing to happen.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
When you are playing great, it's wonderful. Because you and your partner just want to go out and go (rubbing hands together) 'Who we got?' and off you go. But when you're playing badly, or your trust is dented, or your self-belief is gone, it's the worst (freaking) week in the world!
Children, a lot of times, can't make their parents wrong because they have to live with them, because they have to love them. And when you're young, you can't get on your Big Wheel and go down to the Best Western. You've got to live there and you've got to figure it out.
Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.
No, I don't want to be a brand. Brand means I cannot go out for a quiet walk without tourists and fans constantly following me.
There's always advantages and disadvantages to doing any role. And there's a great sense of achievement, testosterone, fun, being able to live out your masculinity when you play an action role, or an action-adventure, or a real tough-guy role. Really, if you're doing a comedy, you can sit back and relax. And it's good to know that at the end of the day, you don't have to run off for another two hours and go to the gym, or go spend the rest of the night swordplaying with stunt guys. Then I think, "Oh my God, I love comedy.".
I'm in the gym every day, Monday through Friday. And I train really hard to go out and do a tour. So that, basically, what I'm doing with my trainer is that I train harder in the gym than the amount of energy that I expend on the stage. So by the time I'm ready to go out on the road, doing a show is a whole lot easier.
WWE is very good at doing things that are advantageous. If you have the ability to go out there and get on a mic and be captivating, then they're going to do everything in their power to support that ability and make it even bigger and seem better.
A lot of what I do on WWE TV is what I was doing on the NXT Live events. That wasn't really seen by anybody. But now I get to do it on live television.
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