A Quote by Eric Braeden
I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.
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You know, l don't kid myself about the show. If it doesn't get ratings, it's off. Look, if I came up with the cure for cancer and it didn't get ratings, they wouldn't put it on. That's how vicious that business is.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
The ratings are obviously important, but quite honestly we don't spend that much time with them because we believe that if we can play good football, if we play at a high level, everything will fall in place, the ratings, the attendance, all of the things that are important on the business side.
I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.
I get ratings. If I didn't get ratings, they [media] wouldn't do it. They don't care about poll numbers, they only care about ratings.
The secret sauce of the business that I can offer is my creativity, and in order to keep my creativity alive and fresh, I have to pretend that no one is watching the show, that there are no audiences, there are no ratings; I'm just telling a story.
TRP ratings affect me. There are times when the ratings are so low that we feel that we could have done something more. But that is about it. I don't stress over it too much.
I've been doing TV for fourteen years, and I've always had a fascination with the political business side. It's ruled my life. Ratings or no ratings have decided where I live, who I work with, and how long I'll be doing that particular job.
I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.
In this business, the minute you start feeling comfortable about the show you're doing or the ratings you're getting, you're in big trouble.
I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.
We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.
I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.
I do suspect my star ratings average too high. But, of course, star ratings are ridiculous. I'm stuck with them.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
There's not many businesses where someone can come in and offer to cut the price in half and somebody doesn't think about shifting. But that's the nature of the ratings business.
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