A Quote by Eric Dezenhall
People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.
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The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Social media being used to discover new artists is great. There's not a barrier to enter the industry. People can just post music and share it. And if it's good enough, and people like it, it will grow.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
It's good to be happy and tell us how cool your life is and how awesome you are on social media. It inspires other people to be happy, too. But a lot of times, people are trying to be happy in the wrong ways - with money or with different things that are not true happiness. It's leading people down a rabbit hole that actually doesn't exist. So people think like, "Yo, once I get this money and these cars and stuff, I'ma be so happy." But that's not true. And I feel like that's why it's very important to educate people on different things while you are actually on social media.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
I don't believe we would've had nearly as diverse a Congress if it weren't for social media. I don't think that there would be the same appreciation or empathy for human rights across the world if it weren't for social media.
There's people, like me and Jaden [Smith], who want to utilize social media to elevate the consciousness of those people who feel like all they want from social media is to be famous.Like, you can actually be a voice. You can actually say something that's inspiring and not just make people feel like you need to buy things and be a certain way.
In the media, from the little bit that I have read... there's not a lot of pity. There are some people, usually older people who have been around or people who really know basketball. Other people in the media are usually like, 'Well, stop getting injured.' You know, like I can control it.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.
I'm very specific about what I put out on social media about myself. But that's also why I like social media: because it feels like the only thing that I have to control my own image.
When you work in the pharmaceutical industry you realize that there's a lot out of people's control, and there's ways that people can be helped.
I want to utilize social media to elevate the consciousness of those people who feel like all they want from social media is to be famous. Like, you can actually be a voice. You can actually say something that's inspiring and not just make people feel like you need to buy things and be a certain way.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows.
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