A Quote by Eric Hoffer

One word characterizes the most strenuous of the efforts for the advancement of science that I have made perservereingly during fifty-five years; that word is failure
Don't use a five-dollar word when a fifty-cent word will do.
Fifty years ago, the spoken word reigned, but during the last fifty years, the power has gone over to pictures.
"Both Christianity and Islam are logocentric," he told his students, "meaning they are focused on the Word. In Christian tradition, the Word became flesh in the book of John: 'And the Word was made flesh, and He dwelt among us. 'Therefore, it was acceptable to depict the Word as having a human form. In Islamic tradition, however, the Word did not become flesh, and therefore the Word needs to remain in the form of a word … in most cases, calligraphic renderings of the names of the holy figures of Islam."
When I was 7 years old, I plagiarized, word for word, stories from science fiction magazines so my teachers would think I was smart.
Effective readers, even at their earliest levels, read in five to seven word phrases rather than word by word.
Ahimsa is a science. The word 'failure' has no place in the vocabulary of science.
If the lost word is lost, if the spent word is spent If the unheard, unspoken Word is unspoken, unheard; Still is the spoken word, the Word unheard, The Word without a word, the Word within The world and for the world; And the light shone in the darkness and Against the Word the unstilled world still whirled About the center of the silent Word. Oh my people, what have I done unto thee. Where shall the word be found, where shall the word Resound? Not here, there is not enough silence
Words can mean different things to different people. It is important to understand what people mean when they use a certain word. Let's make an example. Take the word gay. Fifty years ago, gay meant exclusively cheerfulness, lighthearted excitement, merry or bright colors. Today this word has a different meaning. You won't call a cheerful person gay because it could be understood as something else.
"Winning" is a subjective word, but we are making advancement. This is the correct word, because winning for some people is when you finish completely.
I am a writer, I deal in words. There is no word that should stay in word jail, every word is completely free. There is no word that is worse than another word. It's all language, it's all communication.
that is not the last word; it is not even an apt word; it is a dead word from ten years back.
It all adds up; never discount your efforts, because small efforts build big things. One word doesn't make a novel, but one word does begin a novel, and from that small beginning everything else follows. Even if it's just 'The', write something on that blank page.
It's just as sure a recipe for failure to have the right idea fifty years too soon as five years too late.
Choice. It's the word that allows yes and the word that makes no possible. It's the word that puts the free in freedom and takes obligation out of the mix. It's the word upon which adventure, exhilaration, and authenticity depend. It's the word that the cocoon whispers to the caterpillar.
Most executives have learned that what one postpones, one actually abandons ... timing is a most important element in the success of any effort. To do five years later what would have been smart to do five years earlier, is almost a sure recipe for frustration and failure.
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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