A Quote by Eric Ries

If we do not know who the customer is, we do not know what quality is. — © Eric Ries
If we do not know who the customer is, we do not know what quality is.
If you don't know who your customer is, you don't know what quality is.
Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
Based on the timely and helpful responses to my support issues, I feel that I made the right decision to become a customer earlier this year. LuxSci is definitely a quality, customer-oriented business.
You know the old adage that the customer's always right? Well, I kind of think that the opposite is true. The customer is rarely right.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.
Kids don't know the language of figure skating. If you ask them to do a compulsory figure, they don't know how to, and that's so important for the edge quality. I think that's why the older skaters are still as popular as they are - because they have that quality that people are missing in this generation.
Know thyself. Know the customer. Innovate.
Parents who neglect their children, who don't know where they are, who don't know what they're doing, who don't know who they're hanging out with, you're gonna find yourselves spending some quality time with your kids, in jail, together.
Can one alter one´s chief feature?" asked someone else. First it is necessary to know it. If you know it, much will depend on the quality of your knowing. If you know it well, then it is possible to change it.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
To seek the timeless way we must first know the quality without a name. There is a central quality which is the root criterion of life and spirit in a man, a town, a building, or a wilderness. This quality is objective and precise, but it cannot be named.
If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
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