A Quote by Eric Ries
We must learn what customers really want, not what they say they want or what we think they should want.
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Millennials want to find meaning in their work, and they want to make a difference. They want to be listened to. They want you to understand that they fuse life and work. They want to have a say about how they do their work. They want to be rewarded. They want to be recognized. They want a good relationship with their boss. They want to learn. But most of all, they want to succeed. They want to have fun!
It's such a cliche thing to say. I want to choreograph, I want to direct, I want to act, I want to write music, I want to play music, I want to sing. For me, it's never-ending. I want to do it all, really.
What do you want to want to be, anyway?" "I don't know; I guess what I want to be is a good Catholic." "What you should say"--he told me--"what you should say is that you want to be a saint.
If you have some natural talent and really want to write, you should read the books of someone who's very successful in your genre. You don't want to plagiarize, but you want to learn from that author.
One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.
I have three things I really, really want to do. I want to do aerial trapeze, I want to do martial arts, and I want to learn Russian. And, because of my life, I'm not able to do any of these.
I want you to say to me right from the start, "We are here to serve customers. We're not here for me to make a lot of money. We're not here to bet on interest rates or credit spreads. We are here to serve our customers really well over a long period of time, and that's how you build a successful business." And so I want to see that, too, you know?
I think women want freedom. They want to be empowered. They want hope. They want love; they want all the things that I want, and I'm not afraid to say those things and act on them, and I think that's why they identify with me.
I think the American people would be compassionate and practical. But we need to be talking about assimilation as well, something that is politically incorrect, I know, to say that people should learn English, should learn American exceptionalism, shouldn't come here to use our freedoms to undermine the freedoms we give to everybody. But there's nothing wrong with saying people who want to come here should want to be Americans.
But most hearts say, I want, I want, I want, I want. My heart is more duplicitous, though no twin as I once thought. It says, I want, I don't want, I want, and then a pause. It forces me to listen.
When people say ceramics is therapeutic and seductive, I think it's really about the wheel. Nothing I've done has that feeling; I feel like I'm fighting with the material the whole time. It doesn't want to be vague. It doesn't want to be asymmetrical. It doesn't want to have different clays combined. It doesn't want to do any of the things I make it do.
The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.
I always feel like if someone has stage fright, I really try and say, "Listen, these people want you to succeed, they want to have a good evening. They want to see something really great. They don't want to see something crappy. They don't. They want to be at something really special."
I think God has me on a path. I think he puts certain people in my life, and angels send messages to me, like, Kanye, I want you to say this, and I want you to say that, and I want you to talk to this girl here, and I don't want you to do this over here.
Claim whatever you want. Say you only want a happy family or a successful career or a big house. I say: no, that's not what you want. You'll settle for those things, but you really want a monkey that does your evil bidding. Pullman is a genius just for this.
If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
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