A Quote by Eric Ries
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.
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The best customers for us are the ones that present us with a new problem because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development.
And I don't think you'd have to kill -- assassinate -- too many vivisectors before you would see a marked decrease in the amount of vivisection going on. And I think for 5 lives, 10 lives, 15 human lives, we could save a million, 2 million, 10 million non-human animals.
We look in... Germany for a superstar. We began with 10,000 people, which applied. From these 10,000, 100 was selected. The jury is unbelievably competent.
When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?
The richer people, when they get another $100,000, or another million, or 10 million, don't tend to spend it as much as the poorer people would if they got another $100 or $1,000 or $5,000. All the empirical evidence suggests that the rich tend to consume a lower proportion of income than middle and lower-income people.
The earth's history over the past several million years is that for every 100,000 years, we go through a dramatic climatic cycle where we get 90,000 years of ice age and 10,000 years of a warm period. I think people today just have the expectation that we deserve a perfectly benign climate forever.
I look at that 10 PGA Tour wins, and I say to myself, 'That's not enough,' and it isn't enough for me. It's just 10. I want more than 10.
You don't need 30 million people to listen to your podcast. If 10,000 people listen to your podcast, which is not a hard number to achieve, then 10,000 people are listening, and you can build a community, and literally change the world just recording into a microphone.
If you want a strong society, it has to be inclusive.
If you have to push a boulder up a hill, do you want 10 people or 100?
If you weed out colour or gender, you get 10.
Jeff Sachs has the Millennium Villages. He spends $2.5 million in one village. It's an absolutely ridiculous model, because I've said that if you gave me $2.5 million, I can train 100 grandmothers, solar electrify 100 villages - 10,000 houses - and save you 100,000 litres of kerosene.
I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.
I have a lot of difficulty in a business culture that is only interested in making money. I can't see the point. What's the point of spending £10,000 just to make £20,000? Why not just keep the £10,000?
At first, I was playing in front of 10 people in a park, then 1,000, then 10,000, then 80,000 and you are on television. I have done it step by step, so it is not a problem. There is no lack of confidence to be on the field, in front of many, many people.
If I want to tell a story to 10 people, I don't need a star. If I want to tell it to 10,000 people, the best case scenario is you get an actor and a star.
If enough people out there want a physical product, I'll be happy to make one. I'd say about 10,000 people is "enough."
People who are difficult, whether they're getting their $10 million or $10,000, are going to be difficult no matter what. It really just depends on the person.
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