A Quote by Eric Schmidt
Amazon has well passed any expectations of its ability to change distribution and marketing.
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At the core of an analytical edge is an ability to systematically distinguish between fundamentals and expectations. Fundamentals are a well thought out distribution of outcomes, and expectations are what's priced into an asset. A power metaphor is the [pari-mutuel] racetrack. The fundamentals are how fast a given horse will run and the expectations are the odds on the tote board. As any serious handicapper knows, you make money only by finding a mispricing between the performance of the horse and the odds. There are no 'good' or 'bad' horses, just correctly or incorrectly priced ones.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on same-day distribution or broad selection or low prices. All that said, there are advantages that accrue to the largest player, so I don't see much in the way of Amazon slowing down.
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
I think that any time reality doesn't match your expectations, it means that marketing was involved.
There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution and marketing.
I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
The studios basically, besides developing some material, their strength is distribution. Distribution in any other business is a cost that you incur. You know, in a trucking business, you eat it. In a film business, distribution is a profit center.
All these big corporations like Amazon, those places have great distribution arms, but they can't create content.
Working with Republicans in Congress we've already signed 88 pieces of legislation. We get no credit. They always say, well, President Trump really needs this tax bill because he hasn't passed any legislation. Well, so far in 10 months we've passed more during this period of time than any other president in the history of our country and the second - let's call runner up - is Harry Truman, was second.
The most important survival ability for any life form is the ability to change.
If I fulfill YOUR expectations, how am I going to transform you? I have to DESTROY your expectations. I have to destroy the very mind that creates those expectations. If you come to me, never come with expectations, otherwise you will be disappointed - because I have no obligation to fulfill your expectations in any way. In fact, if I see that there are some expectations, I do things DELIBERATELY to destroy those expectations. That is the price you have to pay to be with me.
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
Twenty to thirty years ago, who was making documentary films? Nobody. Well, relatively few people. It was an art form that had limited theatrical distribution, if any at all. Some television distribution, but relatively small audiences regardless. And in the intervening years it's become more and more popular with a lot of people.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
What I did know from having started businesses before Amazon, as well as from my time at Amazon, was that when you are trying to do something new, it's really a waste of energy to spend a lot of cycles wondering whether it's going to be a success or not.
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