A Quote by Erik Qualman

The ROI of social media is that your business will still exist in 5 years.

Erik Qualman

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Business Exist Media Roi Social Social Media Still Will Years Your

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Erik Qualman
American - Author
Born: 1972

My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.

Ian Harding

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Carol Roth

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

Simon Mainwaring

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Erik Qualman

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

Gary Vaynerchuk

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

Clive Thompson

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Jay Baer

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.

Sandy Carter

While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.

Amy Jo Martin

It took several years of trial and error, soul-searching and hard work to shape the ROI program into the ROI Community. In the first few years, we got to see the power of these gatherings and the resulting connections that spanned the globe. It inspired us to think about how we could transform an annual gathering into a year-round community.

Lynn Schusterman

Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.

Chelsea Krost

If you aren't building a social enterprise, I don't know what your business model will be in 5 years

Angela Ahrendts

There's always that relief you feel when you're working on your own series that you can actually make it to your planned ending and that your audience will still be there to support you - and that your publisher will still exist.

Brian K. Vaughan

With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.

Bobby Roode

Any of our businesses will not exist in the form that is today, will not exist in the same form one year later, two years later... We have to worry about the disruptions in the business models and the practices.

Chanda Kochhar

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

Scott Borchetta

A Quote by Erik Qualman

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