A Quote by Erik Qualman

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Erik Qualman

Quote Topics

Anyway Business Business Ethics Channel Ethics Every Extension Facet Good Good Business Like Measure Media More Social Social Media Traditional Trying Why

Quote Author

Erik Qualman
American - Author
Born: 1972

My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.

Ian Harding

I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.

Dante Basco

While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.

Amy Jo Martin

PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.

Richard Edelman

I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.

Patti Harrison

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.

Sandra Lerner

It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.

Kim Stolz

China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.

Yang Mi

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

Clive Thompson

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Carol Roth

The social [media channel] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise of the Internet wasn't merely to inflate relationships, without adding depth, resonance, and meaning. It was to fundamentally rewire people, communities, civil society, business, and the state — through thicker, stronger, more meaningful relationships. That's where the future of media lies.

Umair Haque

ISIS uses traditional media platforms as well as widespread social media campaigns to propagate its ideology. With the broad distribution of social media, terrorists can spot, assess, recruit, and radicalize vulnerable persons of all ages in the U.S. either to travel to foreign lands or to conduct an attack on the homeland.

Christopher A. Wray

One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.

Vivian Schiller

I dislike the phrase 'social media.' 'Social media' is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.

Jared Cohen

Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.

Amy Jo Martin

The goal is not to be good at social media, the goal is to be good at business because of social media.