A Quote by Erik Qualman

Consumers are taking ownership of brands, and their referral power is priceless.

Erik Qualman

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Brands Consumers Ownership Power Priceless Taking Taking Ownership

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Erik Qualman
American - Author
Born: 1972

I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.

Alex Bogusky

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

Martin Lindstrom

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Simon Mainwaring

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Martin Lindstrom

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

Muhtar Kent

Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.

Brian L. Roberts

We cannot remove the evils of capitalism without taking its source of power: ownership.

Neil Kinnock

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

Nirmalya Kumar

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

Jay Samit

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Simon Mainwaring

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

Simon Mainwaring

Disclosure of the full monthly costs that consumers pay is the first step to ensuring that cable companies stop taking advantage of consumers.

Jeff Van Drew

Taking ownership of your happiness has two aspects: Accepting that being happy is up to you and that you have the ability and power to be happier by changing your habits. Taking "response-ability": responding to all the events in your life in a way that supports your happiness.

Marci Shimoff

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring

The essence of all slavery consists in taking the product of another's labor by force. It is immaterial whether this force be founded upon ownership of the slave or ownership of the money that he must get to live.

Leo Tolstoy

Brands must make use of the inclination of consumers to be persuaded by friends.

Martin Lindstrom

A Quote by Erik Qualman

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