A Quote by Esperanza Spalding
Genre boundaries are good for marketing but they all but disappear when you're a player.
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My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Geographic boundaries really begin to disappear with the Internet.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
In my mind, there's this one 'super genre,' which is the only genre that matters, and that's the super genre of good music.
The marketing of players has created untold wealth for many sports stars. You can't blame them or the company that covets the relationship with them, but that doesn't mean the player is good.
I cannot categorize 'Allama' into one specific genre. The movie is beyond boundaries.
The human race will disappear. Other races will appear and disappear in turn. The sky will become icy and void, pierced by the feeble light of half-dead stars. Which will also disappear. Everything will disappear. And what human beings do is just as free of sense as the free motion of elementary particles. Good, evil, morality, feelings? Pure 'Victorian fictions'. Only egotism exists.
To me, as a musician, there aren't any boundaries genre-wise as far as what can you listen to to inspire you.
I had always wanted to be a writer who confused genre boundaries and who was read in multiple contexts.
I understand it for marketing purposes, but I've always hated defining myself with a genre. Nothing feels broad enough.
Whenever you're writing a book or creating a movie or a game, your first task is to get the reader/audience/player to suspend disbelief, to buy into the logic and boundaries of your world, even though those boundaries might include things like dragons and magic. To do that, you need long threads - of history and culture.
Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.
It is one of my biggest regrets that Niall Quinn was not here during my time... I felt he was an intelligent player. It would have been a good combination with Thierry Henry. What I like with Quinn is if you look at the player who played next to him, he always scored 40 goals because he had a hand for his head and he just put the ball where you were. He was a team player. A top-class player makes other players look good and he had that player.
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