A Quote by Eugene Schwartz

Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.
We buy a copy of 'Gravity's Rainbow,' say, and we carry our copy home. We open it; we fall into it. And it is here that the word 'copy' fails. Because what I experience when I read 'Gravity's Rainbow,' or 'Beloved,' or 'The Moviegoer,' is not at all a 'copy' of what you experience when you read the same novel.
For six months I couldn't sleep. With insomnia, nothing's real. Everything is far away. Everything is a copy of a copy of a copy.
What's burning down is a re-creation of a period revival house patterned after a copy of a copy of a copy of a mock Tudor big manor house. It's a hundred generations removed from anything original, but the truth is aren't we all?
What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.
Alexander Liberman was very smart, very elegant. At the end, he didn't have much patience with me because I was a young, anxious, nervous photographer. I worried that I was copying too many other people. And he said, "It's all right to copy people, as long as the people you copy are good and you copy them well."
They copied all they could copy, But they couldn't copy my mind; And I left them sweatin' and stealin', A year and a half behind.
If your entire conception of what's possible in fantasy only comes from other fantasy books, you're going to go on to create a copy of a copy of a copy. There's nothing original there, nothing dynamic. Which is fine if that's your goal, but I've always wanted to do something no one else was doing before.
You can't copy anybody and end with anything. If you copy, it means you're working without any real feeling.
Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility.
You should learn from your competitor, but never copy. Copy and you die.
I get nostalgic for things that didn't really exist. I might have a cassette from the first time a Melle Mel track, say, got played on radio in Manchester. And it might be a copy of a copy of a copy of a tape and there's all these weird nuances and distortions that have affected what I know as the truth, if you like, of that track.
I've always avoided publicity. I've never been good copy at any stage of my life. I don't strive for it, because I don't think it's important whether I'm good copy or not. The two can go together, if that's your personality, but every person on this earth is unique.
The credibility of the work depends on copy editors. I would argue with the copy desk, but I would thank them more.
Real failure comes when we consider ourselves good enough at something to be able to repeat it rather than to develop it. "Success is dangerous," the painter Pablo Picasso said. "One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility."
This is how it is with insomnia. Everything is so far away, a copy of a copy of a copy. The insomnia distance of everything, you can't touch anything and nothing can touch you.
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