A Quote by Eugene Schwartz

The greatest mistake marketers make is trying to create demand. — © Eugene Schwartz
The greatest mistake marketers make is trying to create demand.
And learn that when you do make a mistake, you'll surface that mistake so you can get it corrected, rather than trying to hide it and bury it, and it becomes a much bigger mistake, and maybe a fatal mistake.
One of the greatest handicaps is to fear a mistake. You have stopped yourself. You have to move freely into the arena, not just to wait for the perfect situation, the perfect moment... If you have to make a mistake, it's better to make a mistake of action than one of inaction. If I had the opportunity again, I would take chances.
Make no mistake, abortion-on-demand is not a right granted by the Constitution. No serious scholar, including one disposed to agree with the Court's result, has argued that the framers of the Constitution intended to create such a right.
The greatest mistake you can make is to fear making a mistake.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
The greatest mistake is trying to be more agreeable than you can be.
My advice is: to try and stay really true to the things that make YOU laugh, as opposed to trying to create a character that you think is funny. Some comedians get into bad habits when they are trying to create something that is not them, and they are trying to write a voice that isn't their true voice.
However, before we make the mistake of patting ourselves on the back, let's remember: government does not create jobs. It only helps create the conditions that make jobs more or less likely. The real credit for our economic renewal belongs to the people of Alabama .
The greatest demand is not to demand anything, and the greatest service of love is not to turn it into a business: "You kiss me, I'll bring flowers to you. I brought flowers to you, why didn't you kiss me?"-your American way.
People make a mistake saying I'm trying to break down barriers and change the game. I'm not trying to do any of that.
People are afraid of trying something new, of failing even before they start. My point is, what is the worst that can happen? You will fail and friends who warned you will say 'I told you so!' So you made a mistake - and will hopefully make many more. But hey! The real tragedy is not the mistake you make, but not learning from it.
The greatest mistake we make is living in constant fear that we will make one.
The greatest mistake you can make in life is continually fearing that you'll make one.
When we make films - even 2D films - you're always trying to create this illusion of 3D, anyway. You're trying to create a believable world with characters walking, in and out of the perspective, to create the illusion that there's a world. The desire and drive to create this illusion of three-dimensional space is something that is true about every kind of film because you want the audience to really be experiencing it, first hand. It's a natural extension of the storytelling and the process of filmmaking.
In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
The greatest mistake a person can make is to be afraid of making one.
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