A Quote by Eugene Schwartz

This is the copywriters task: not to create mass desire — but to channel and direct it.

Eugene Schwartz

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Channel Create Desire Direct Mass Task

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Eugene Schwartz
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Born: 1917

I'm excited to create more awareness about the importance of giving the youth of America a choice. There's a 24-hour music channel. There's a 24-hour comedy channel. I believe there's a 24-hour gay channel coming. Why isn't there a 24-hour Christian channel that's edgy and hip and cool and new and different, like all that other stuff?

Stephen Baldwin

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

David Ogilvy

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

Seth Godin

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.

Richard Edelman

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Alvin Toffler

There are many forms of photography. I consider myself simply a recorder of that which I find of interest around me. I personally have no desire to create or stage direct ideas.

David Hurn

The relativity principle in connection with the basic Maxwellian equations demands that the mass should be a direct measure of the energy contained in a body; light transfers mass. With radium there should be a noticeable diminution of mass. The idea is amusing and enticing; but whether the Almighty is laughing at it and is leading me up the garden path -- that I cannot know.

Albert Einstein

They have an amazing proliferation of TV channels now: The all-cartoon channel, the 24-hour-science fiction channel. Of course, to make room for these they got rid of the Literacy Channel and the What's Left of Civilization Channel.

Dennis Miller

We create truths by describing, or by re-describing , our beliefs and observations. Our task, and the task of every artist and scientist, is to re-describe our inherited assumptions and invented fictions in order to create new paradigms for the future.

Anne Bogart

If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel. In fact, Discovery is Vladimir Putin's favorite channel.

David Zaslav

Most people are passive aggressive in this world. I have the idea that the human being is born with a kind of reservoir of aggression. We are inherently somewhat aggressive creatures and we either channel that in direct ways or we channel it in indirect ways and become passive aggressive.

Robert Greene

The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.

Susan Wojcicki

I've never been a puppeteer, I conceive and I write and I design and I direct. And not just puppets. I direct actors, I direct dancers, I direct singers, I direct films. I also direct puppeteers. I'm really a theatre maker, but there's not a word for that.

Julie Taymor

America 2012: The Learning Channel has HoneyBooBoo, History Channel has PawnStars: and the Science Channel has PumpkinChunkin

Neil deGrasse Tyson

Spiritual seeking means knowing this negative part: that desiring is the root cause of frustration. To desire is to create, of one`s own accord, a shell. Desiring is the world. To be worldly is to desire and to go on desiring, never becoming aware that each desire comes to nothing but frustration. Once you become aware of this, then you do not desire, or your only desire is to know what is.

Rajneesh

It's what I wanted to do with my life. Not necessarily just direct Jim Carrey movies, but to direct and act and write and create and along the way discover what it is that I'm about.

Ben Stiller

A Quote by Eugene Schwartz

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